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Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
In 2016. eMarketer surveyed over 500 social media marketers asking them which social media produced the best ROI. Without a doubt, Facebook was a clear winner when it came to return on investment in push marketing. That being said, it is obvious why everyone and their...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
Although Facebook has lost its “coolness” over the past 5 years or so with all these mom and dad profiles, it is still extremely effective in terms of promotion and digital marketing. With over 1 billion users who are avid group members and active on a daily basis,...
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
No one has an eternal monopoly on attention. The media landscape has changed with the mediums of communication to the point where grabbing the attention of a single user or the masses has become an art in itself. People today watch TV, listen to the radio and read...
Facebook page roles is something that any page owner has confronted with at some point. Even more, businesses that work with freelancer have to make decisions about who to assign what role all the time. Even though we’re quite used to the idea of giving granular...
In this day and age, we're all doing social media photography. We’ve got our smartphones, snap our pics, apply a filter and boom - we feel like we should’ve been the official social media photographer at Prince Harry and Meghan Markle Royal Wedding. But… if you’re a...
One of the fastest growing industries in the world now is eCommerce. Just to paint you a picture, e-commerce is reaching up to $2.304 trillion in sales last year, with a 24,8% YoY Growth, eMarketer says. Specifically, direct to consumer eCommerce brands are alone...
