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Successful Marketing Campaign Management: Your Hands-On Guide

Successful Marketing Campaign Management: Your Hands-On Guide

Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...

Content Marketing Made Efficient: A step-by-step guide

Content Marketing Made Efficient: A step-by-step guide

Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...

Branded Content: Today’s Marketers’ Dilemma

Branded Content: Today’s Marketers’ Dilemma

The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...

This May’s Top Marketing Industry News

This May’s Top Marketing Industry News

Well, well, well... happy to see that you’re back for our monthly piece. As always I scatter all over the web to find the juiciest and interesting news you’ve missed in May. So if you’ve been too busy focusing on building & creating content now’s a perfect chance...

Instagram Dynamic Ads – Your Definitive Guide

Instagram Dynamic Ads – Your Definitive Guide

No doubt you’ve already heard about the many possibilities for digital marketers when it comes to advertising on Instagram. You may have also heard about Dynamic ads and have some understanding of what they offer and how they work. What we want to provide you within...

This April’s Top Marketing Industry News

This April’s Top Marketing Industry News

Today, everyone is celebrating the International Workers' Day. Definitely not me, obviously. Traditionally, I scatter all over the web to find out what was the best news of the previous month and recap all the most important event in digital marketing, social media,...

This March’s Top Marketing Industry News

This March’s Top Marketing Industry News

Sooo this time of the month again, right? Join us for our monthly piece on the blog where we distill, analyze, discover and pick the best news in the industry so you stay up to date and keep creating exceptional content for your team. Last March offered us many things...

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