The countdown until the merriest season of the year has started. All I want for Christmas is You is slowly making its way to the top of my playlist. As I’m writing this, I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching Christmas...
The countdown until the merriest season of the year has started. All I want for Christmas is You is slowly making its way to the top of my playlist. As I’m writing this, I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching Christmas...
In the past two decades, social media has evolved from a simple communication channel into a powerful tool that can distinguish businesses in a competitive market. Today's social consumers expect more than just presence and responsiveness. This shift is driving...
Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across social media accounts you manage. Once you use this information to measure...
Feeling overwhelmed by the never-ending list of marketing tasks? You're not alone. Today, marketers are expected to be jacks of all trades, handling everything from strategizing to creating editorial calendars and running profitable campaigns. But AI technology comes...
Are you seeking Agorapulse alternatives to step up your social media marketing efforts? Or perhaps, you're just getting your feet wet and are looking for your first social media management tool. Either way, there are plenty of social media management tools to choose...
Can collaborative working be the key to boosting your marketing success? By tapping into the power of collaboration, marketing teams can work better and smarter together, to achieve and surpass the expected business results. In this article, I'll dive into the concept...
