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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Content repurposing is an excellent tactic to make the most out of your existing social media posts, especially when managing multiple accounts. That’s without drying up your creative juices or blowing a hole in your wallet.
Repurpose.io’s automation tools help you with just that. But its lack of collaboration and approval features might leave you seeking other Repurpose.io alternatives. Especially when creating content is all about teamwork.
That’s exactly why I’ve compiled a list of some of the top Repurpose.io alternatives that fill in the platform’s gaps. Keep reading and see which one fits your business the best!
Repurpose.io is an intuitive platform that allows you to automatically repurpose and distribute video and audio content across multiple social media channels, including TikTok, YouTube, LinkedIn, Instagram, Facebook, and more.
For instance, you could easily repurpose YouTube videos on Soundcloud — ideal to boost your podcast’s reach. You can also turn TikToks into YouTube Shorts videos without any watermarks.
But it doesn’t go much further than that. Repurpose.io lacks team collaboration, analytics, and other features that could come in handy.
The platform also doesn’t facilitate any other formats outside videos and audios, like images or text-based posts, which limits your content creation and distribution options.
Besides, for a video-focused platform, its editing tools are rather limited — you can’t tweak your video’s saturation, color temperature, or brightness, for instance. Moreover, despite its focus on video content, the service lacks an integrated feature for automatically generating captions, missing an opportunity to enhance both content accessibility and searchability.
Pricing
Repurpose.io offers two paid plans. The Content Marketer package costs $20.75 per month (billed annually) with the ability to connect up to five accounts per social media network.
The Agency plan costs $104.08 per month (billed annually) with up to 20 accounts per social channel.
There’s also a 14-day free trial available that allows you to connect one account per social network — with Facebook, Instagram, and Twitter excluded.
Planable’s calendar overview
After testing multiple tools, I found Planable among the top Repurpose.io alternatives. The platform fills in most of Repurpose.io’s gaps and also brings a lot more to the table. For instance, Planable covers image, text-based, and video content.
Its Universal Content feature lets you collaborate and work on any type of written content like a video script, blog post, ad copy, or any other text-based format you wish — perfect for centralizing all your content marketing efforts.
Planable also doubles down on collaboration tools. You can collaborate with team members in real time through comments-in-context, annotations, and internal notes. Its multi-level approval workflows ensure that posts are in tip-top shape before you roll them out.
I found Planable’s video editing tools more in-depth than Repurpose.io’s. You can tweak social media clips by adjusting their brightness, temperature, contrast, and saturation, as well as leave feedback on video clips via comments — something that Repurpose.io lacks.
Video editing feature in Planable
The platform’s Sync feature lets you publish the same post across multiple social media platforms simultaneously. You can turn this feature on or off to make changes specific to each platform.
But there’s much more to it than that. So let’s dive a little deeper into Planable’s key features.
Both Planable and Repurpose.io allow you to plan content through intuitive calendars. But after testing both platforms, Planable takes the cake in terms of functionalities and convenience.
Content calendar in Planable
Its drag-and-drop interface makes scheduling content a breeze, while Repurpose.io requires you to go through different submenus to assign or change due dates, taking up a bit more of your time.
You also have the option to organize upcoming posts via color-coded labels, leave comments, and approve posts directly within the calendar view — which is not possible with Repurpose.io.
However, Repurpose.io’s calendar does allow you to view scheduled posts by day, week, or month. The daily view is especially handy if you have numerous posts across different channels scheduled on the same date. Planable only offers monthly and weekly views.
Outside the calendar, Planable also gives you access to grid, list, and feed views, unlike Repurpose.io.
Planable’s collaboration tools are one of the platform’s main standouts. You can leave feedback next to each post, notify team members through mentions, and mark each comment as resolved once that feedback is implemented.
Comments and suggestions section in Planable for feedback
Additionally, the platform’s annotations let you highlight specific text fragments and leave direct text suggestions — just like Google Docs. I found this feature particularly useful in longer text-based posts, like video scripts. In contrast, Repurpose.io doesn’t include any collaboration features.
As for video editing, both platforms allow you to split and crop videos. However, Repurpose.io’s AI-generated captions and customizable templates can speed up parts of the video creation process.
Planable gears more towards aesthetics. You can choose between 13 filters and use the platform’s fine-tuning capabilities to create engaging videos.
Multi level approval settings in Planable
Planable offers four approval workflow types: none, optional, required, and multi-level, with the latter being the highlight. Multi-level approvals ensure that your content is green-lit by multiple people before rolling out.
For instance, a video would first get approved by the creative lead, then by the project manager, while the client does the final sign-off. Repurpose.io doesn’t include approval capabilities.
Pricing
Planable offers a free version that allows you to schedule up to 50 posts and includes all of the platform’s features.
Planable’s paid packages start at $11 per user per month (billed annually). The pricing is flexible based on the number of users and workspaces you use.
Drawbacks
Although Planable allows you to work on blog posts or landing page content, the platform doesn’t integrate with any CMS solutions directly — you’ll need to copy/paste content from Planable into your CMS. Additionally, the platform lacks social media listening tools.
Takeaway
Planable is the best choice if you’re looking to handle creative videos for social media as well as other formats, and if content collaboration and approvals are an important part of your workflow.
Adventr is an AI-powered video platform that banks on interactivity. You can create video content with clickable elements to set up gamified experiences and maximize engagement levels — perfect for video advertisements, training materials, or video quizzes.
You can handle the video content creation process via a straightforward interface. Simply upload your videos into the platform and set up branches by dragging and dropping them onto the canvas.
Pricing
There’s a free plan available for one user and two published projects. Paid plans start at $99 per month (billed annually).
Drawbacks
Takeaway
Adventr is an excellent option if you’re seeking to create videos that are highly interactive for your digital marketing campaigns.
Flowjin is an AI-powered video editor specifically dedicated to podcasts. The platform takes your podcast and cuts it into digestible, bite-sized pieces to create short-form videos for LinkedIn, Facebook and Instagram Reels, TikTok, as well as YouTube Shorts and Clips — perfect for promoting your podcast through intriguing highlights.
Pricing
The platform’s Starter plan costs $24 per month (billed annually), while the other two packages are $41 and $124 per month.
Drawbacks
Takeaway
Flowjin is the perfect choice if you want to create videos promoting your podcasts. It covers all the tools necessary to highlight key podcast moments to attract the viewers’ attention and boost reach through its optimization tools.
Sprout Social is an all-in-one social media management platform that covers scheduling, reporting, and inbox management capabilities.
One of the platform’s standouts is its social CRM. You can track all customer interactions and contact details as well as leave notes next to each conversation to give employees the context necessary to respond appropriately — all within the same dashboard.
Pricing
Pricing starts at $299 per month (billed monthly), with one user included. Each additional user costs an extra $199, $299, and $349, depending on your selected packages. There’s a 30-day free trial available for all pricing plans.
Drawbacks
Takeaway
Sprout Social is a solid choice for large organizations seeking to manage all aspects of their social media presence — from scheduling to competitor analysis and social inbox management.
Later is a straightforward social media management platform with solid content publishing, creation, and analytics tools. Although Later also supports Facebook, X, YouTube, LinkedIn, and Pinterest, the platform emphasizes Instagram and TikTok.
More specifically, the platform allows you to schedule Instagram Reels and Stories and generate captions automatically, while its visual grid planner lets you rearrange your feed in any way you like. You can also set Link in Bio pages for TikTok and Instagram.
Pricing
Later starts at $16.67 per user per month (billed annually), available for one user. The other two plans cost $30 and $53.33 per user per month.
Drawbacks
Takeaway
Later is an excellent option for marketers focusing most of their efforts on TikTok and Instagram.
Overall, Repurpose.io is a solid tool, but its features are rather limited — it could definitely do with team collaboration tools and more editing options. Here, Planable fills in the gap perfectly.
Its team collaboration features and in-depth approval workflows allow you to streamline creative processes and ensure posts roll out in tip-top shape.
Planable’s editing capabilities are also more versatile, which spares you the headache of relying on separate editors to make your videos more visually pleasing. Give it a shot to repurpose your content – you can create 50 posts for free (no credit card required), and see for yourself.
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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