by Allison Christie | Sep 9, 2025 | Social Media
With over 445 million monthly active users, Pinterest offers incredible opportunities for many businesses looking to sell products online. Were you aware that Pinterest strongly influences users’ purchasing decisions, with users seven times more likely to say...
by Marco Giuliani | Oct 10, 2025 | Instagram, Social Media
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: Reels invites...
by Horea Matei | Aug 28, 2025 | Social Media, Tools
Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the...
by Horea Matei | Nov 4, 2026 | Social media analytics, Tools
Competitor analysis tools cover different data sources, from social benchmarks and share of voice to SEO rankings, AI search visibility, and website traffic. Our competitor analysis guide covers the process. Here, I focus on the tools. Drawing on seven years of...
by Sabina Varga | Aug 18, 2025 | author featured articles, Marketing, Social Media
A strong content marketing strategy is the foundation for scalable growth, brand authority, and consistent audience engagement. Whether you’re refining an existing approach or starting from scratch, understanding how to align content with business goals is...
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