by Miruna Dragomir | Jun 18, 2019 | Brand, Marketing
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
by Maria Deac | Oct 25, 2025 | Brand, Marketing
Branded content is the art of telling a story your audience actually wants to hear, building trust that performance marketing can’t buy. When creating such content, forget the hard sell. Instead, aim to create content so valuable that people would miss it if it were...
by Tom Buckland | Oct 20, 2025 | Marketing, Social Media
Video has been a key trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy: videos are much more likely to get great engagement compared to posts with photos alone. In the past,...
by Miruna Dragomir | Jul 16, 2019 | Brand, Marketing
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
by Ronita Mohan | Sep 10, 2025 | Brand
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that’s how! A strong brand identity helps your customers recognize you immediately, with even the barest of...
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