by Marco Giuliani | Oct 24, 2025 | Social Media
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn’t feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled...				
					
			
					
											
								
							
					
															
					
					 by Marco Giuliani | Oct 24, 2025 | Social Media
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...				
					
			
					
											
								
							
					
															
					
					 by Kseniia Volodina | Oct 24, 2025 | Marketing, Social Media
Are you familiar with social media advocacy? I’ve seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their...				
					
			
					
											
								
							
					
															
					
					 by Miruna Dragomir | Oct 23, 2025 | Marketing, Productivity, Tools
Marketers today wear a lot of hats. You’re expected to plan strategy, build content calendars, launch campaigns, write copy, analyze performance and do it all fast. The average marketer now juggles more than 10 tools daily just to stay on top of it all. The...				
					
			
					
											
								
							
					
															
					
					 by Kseniia Volodina | Oct 22, 2025 | Social Media, Tools
A proper social media management tool helps social media managers streamline their processes, speed up approvals, improve social media strategies, and dodge many headaches using the power of automation. However, in the battle of Hootsuite vs Sprout Social, there are...				
					
			 
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