by Vlad Calus | Apr 28, 2022 | Marketing
Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it’s crucial that social media managers learn the skills and...
by Maria Deac | Feb 14, 2025 | Marketing, Social Media
User-generated content (UGC) is a marketing goldmine. It’s raw, authentic, and packed with the trust factor that modern consumers crave so much. For brands tapping into UGC, this type of content has the potential to create a ripple effect that drives sales and...
by Anita Popat | Mar 5, 2025 | Brand, Instagram, Social Media
With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
by Sabina Varga | Jan 10, 2025 | Marketing, Social Media
Collaborative marketing helps you (and others) win through joint promotions, co-branded products, and creative partnerships. Marketing teams that bring their ideas together have more resources to be creative and memorable, among other key benefits. This involves...
by Hugo Molinaro | Jan 7, 2024 | Marketing, Social Media
Posting authentic content on social media has the power to open up more selling opportunities, foster deeper customer relationships, and enhance brand loyalty in the long run. But do businesses prioritize authenticity? Unfortunately, the answer is not always yes. Here...
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