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You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
B2B marketing tools can truly save marketers’ lives, including yours, especially since there’s just no way you can do the amount of work you do manually.
The right marketing workflow software helps you manage campaigns more efficiently, boost your lead generation and nurturing efforts, and dive deeper into data, ensuring you have everything you need to create and execute an outstanding B2B marketing strategy.
In this article, you’ll find tried and tested B2B marketing software solutions to enhance your everyday work and make your life easier.
B2B marketing software is a big niche in the market — there’s quite an array to choose from.
So, after researching many of these tools, I split them into categories and chose the most prominent ones that can truly help you streamline all your processes, from social media management to email marketing.
Content is the king of marketing. The right marketing tool can make it much easier to produce engaging content without compromising on quality, regardless of the number of clients you manage.
If you’re looking for B2B marketing software to power up your marketing performance, Planable is it. Seamless team collaboration is at the heart of Planable, making content marketing easier, smarter, and much more pleasant.
Content calendar in Planable
Excel sheets, endless emails, and 7-day-long approvals — out. Smooth workflows, one-click green lights from higher-ups, and a single dashboard for everything — in.
In Planable, you can leverage separate workspaces for each of your brands or clients, customizing them to fit the needs of a specific team.
Workspace permissions in Planable
Think tailored ecosystem: connect necessary social media channels to publish content, set up roles and permissions to differentiate creators from approvers, and collaborate on content that steals the hearts of your target audience. Everything all together. Pitch-perfect.
With Planable’s Universal Content bundle, you can work on social media content, blog articles, video scripts, newsletters, and any other type of written content.
Collaboration on a blog post in Planable
Any B2B marketing team will find huge value in the customizable approval workflows, including a multi-level approval option and the ability to involve external collaborators. Need to get the OK from a subject matter expert on a particular topic? Invite them to contribute as the content is fine-tuned, make them a required approver, or both — whichever works best for your team.
Multi-level approval flow in Planable
Drawbacks: Planable has no social listening capabilities and can only be used to publish content on social platforms.
Pricing: Planable offers a taste of content marketing power with 50 free posts. After that, you can upgrade for as little as $11/month, tailoring the plan to the number of workspaces and users.
Hootsuite is a pioneer in social media marketing automation tools. It allows B2B marketing teams to schedule social media posts, manage multiple social media accounts, gather analytics, leverage social listening, and even streamline their marketing efforts in paid ads.
Designed to streamline the content workflow, Hootsuite has a lot to offer, from AI-powered content creation to quite detailed ROI analytics tools.
Drawbacks: Besides OwlyWriter AI, Hootsuite doesn’t provide many features for creating content within the platform. It also only works for social media content.
Pricing: Hootsuite has three paid plans starting at $99/month.
Social media management is probably the most common marketing process to automate. No wonder: managing multiple channels manually can take a heap of time. Here are the top tools that can help you with that:
Did I mention that Planable is the ultimate collaboration tool? Well, you can have all of that — customizable approval workflows, real-time feedback exchange, dedicated workspaces, and adjustable roles — plus everything you need to automate your social media management, all in this neat single platform.
Feedback on a LinkedIn post in Planable
Planable integrates with Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, YouTube, and Google My Business, allowing you to create, schedule, and post social media content directly from Planable’s social media calendar. Plus, the platform gives you a mockup feed for each platform so you can preview exactly how your content will look.
Instagram grid view in Planable
Draft your social media content, exchange feedback with teammates and clients, get the final approval, and schedule it to go live on one or multiple platforms using the Sync content feature. Fast, easy, and without any fuss.
Drawbacks: Planable has no social listening features. Analytics is only available for Facebook, Instagram, LinkedIn, and TikTok (but keep an eye out for updates).
Pricing: After 50 free posts, you can upgrade for $11/month per user or tailor your plan based on the number of workspaces, users, and features.
Later is a scheduling tool designed primarily for Instagram. It supports scheduling content for major social media platforms like Facebook, Twitter, LinkedIn, TikTok, YouTube, and Pinterest. However, most additional features, like analytics, the best time to post, and the visual grid planner, are Instagram-specific.
Later is a solid choice for B2B marketing teams looking to enhance their Instagram presence, especially if their focus is on influencer marketing campaigns.
Drawbacks: All features besides scheduling content are Instagram-specific, making it slightly less useful for other social media platforms.
Pricing: Later has a free plan and four paid options starting at $25/month.
SocialPilot is a B2B marketing automation tool that helps teams streamline their social media efforts. The platform allows scheduling and publishing content to all core social media channels and gathering in-depth marketing analytics.
Its unified inbox enables teams to monitor brand mentions and reply to comments and DMs on Facebook, Instagram, LinkedIn, and Google My Business.
Drawbacks: SocialPilot doesn’t support post promotion or boosting and lacks certain actionable insights, such as the best times to post for optimal engagement.
Pricing: SocialPilot has four paid plans starting at $30/month.
SEO is not dead. Period. You can choose the optimal tool depending on your primary goal — technical SEO or content optimization. Here are my top picks:
Ahrefs is B2B marketing software tailored to smooth and efficient SEO of websites and blogs. It offers a suite of tools to enhance your SEO strategy, ensuring your client’s website ranks higher on search engines.
This feature-packed comprehensive platform helps teams with keyword research, competitor analysis, backlink tracking, and overall site health monitoring.
Drawbacks: Ahrefs is pretty expensive. The cheapest plan, $129/month, offers only 6 months of historical data and no Content Explorer.
Pricing: Ahrefs has four paid plans starting at $129/month.
Surfer SEO is an SEO wingman for teams who want to create highly optimized content that ranks well in search engines. Unlike Ahrefs, Surfer SEO focuses on content creation and optimization, using data-driven insights to improve on-page SEO.
We all know SEO content creation can be tedious, but Surfer SEO truly makes it easier for content creators. In fact, I wrote this very article using the Surfer SEO content editor.
Drawbacks: Surfer SEO concentrates on optimized content creation rather than more technical SEO, so for those who need in-depth backlink reports, Surfer SEO might lack functionality.
Pricing: Surfer SEO has four paid plans starting at $89/month and several free tools like an AI detector, outline generator, and keyword extension.
B2B marketing software comes especially handy in email marketing matters. No one’s ready to send out thousands of emails manually, right? Here are some prominent email marketing tools:
Mailchimp is a leading email marketing software for B2B teams. Its simple yet powerful tools help teams streamline their email campaigns and move customers more efficiently down the sales funnel.
With Mailchimp, you can set up email chains triggered by specific actions, such as an abandoned cart or a filled-in lead generation form. This strategic bump to your prospects and clients boosts engagement and conversion rates.
Drawbacks: Some say Mailchimp’s automation logic is not as sophisticated as it could be.
Pricing: Mailchimp has a free version and three paid plans starting at $13/month.
HubSpot is an all-in-one suite of marketing tools for B2B automation. It automates various marketing processes, including email marketing, lead nurturing, social media management, and customer relationship management (CRM).
The HubSpot platform ensures seamless workflows, making it a marketing tool for big and mighty B2B teams.
Drawbacks: HubSpot is not easy or cheap to implement. It consists of multiple marketing automation platforms, and it might take you a moment to figure out your perfect setup.
Pricing: Some tools, like basic CRM, are free. Paid plans are many, and they start at $15/month per seat in a Starter Pack.
Tools for B2B marketing can significantly enhance your team’s efficiency, especially when managing complex marketing campaigns and large client bases. Automate what you can — that’s my motto.
Here are the most important aspects to consider:
Integrating the right B2B marketing software into your workflow can magically transform your processes. Proper tools help you optimize your workflows, ensuring you concentrate on getting great results, not technicalities.
Planable helps thousands of marketers who strive to deliver powerful content with less hassle. Sign up for a 50-post free trial to experience Planable’s benefits firsthand!
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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