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Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
Does real estate marketing work? Absolutely. 99% of home buyers between the ages of 23 and 56 found homes via the internet. That’s practically everyone you’re targeting. And savvy realtors are leveraging digital marketing to boost their sales massively. In 2021 alone,...
Does real estate marketing work? Absolutely. 99% of home buyers between the ages of 23 and 56 found homes via the internet. That’s practically everyone you’re targeting. And savvy realtors are leveraging digital marketing to boost their sales massively. In 2021 alone,...
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Getting noticed on social media is harder than ever. You need fresh, scroll-stopping content, and you need it fast. If you're a freelancer, a social media marketing specialist juggling multiple clients, or a marketer running communications for an in-house team, you...
Writing and scaling authority content is tough. I get it. After writing over 450 pieces and constantly learning from the best in the industry, my biggest takeaway is... you can’t fake value. Rather than filling an already competitive space, authority content means...
Ever notice how you trust recommendations from a friend but skeptically scroll past corporate ads? This response is natural. We’re wired to connect with people, and the era of being impressed by overproduced branded content is over (was it ever even a thing?) It’s not...
Building a community around your brand can be equal parts challenging and exhilarating. You don’t just have to worry about creating compelling content, you also have to get up close and personal with your audience members. Get it right, though, and you’ll be rewarded...
With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
This blog post aims to walk you through the process of rebranding your social media presence effectively. A social media rebrand will help make your business stand out from others and build a stronger connection with its target audience. Going through this...
We've all seen those gorgeous Instagram grids and stunning feeds where everything seems so sleek and well thought out. Brands like their social media to all look a certain way and give their audience the confidence to turn from passive viewers to keen customers. But...
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