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Did you know that multi-channel marketing can increase engagement by over 300%? In other words, a solid content distribution strategy will put your business in the spotlight and strengthen relationships with the target audience. However, manually promoting, publishing...
Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
In the Microsoft Word era, Google Docs was a revolutionary content collaboration tool that rocked the content world. But content teams are now looking for Google Docs alternatives that further boost content workflow and improve their processes. After all, there's a...
Trello is a simple project management tool that lets you manage workloads via Kanban boards. Although it gets the job done, it's thin in the features department. For example, the platform lacks in-depth file proofing and approval capabilities that other Trello...
Running an agency is a balancing act between profitability and quality of service. It's often a fine line to tread — you need to run an efficient team, keep existing clients happy, and find the room to take on more work. Doing all of that well is both a science and an...
Whether you're managing a brand's social media in-house or as part of a social media management agency with multiple clients, you'll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your social media...
Instagram can help your brand increase its visibility, drive sales, and build an entire community around its presence on the platform. It is the fourth biggest social media platform, after all. But with Instagram being that big and popular, it's not always easy to...
Any marketer worth their salt knows a well-planned email marketing calendar is key to executing strategy and getting successful marketing campaigns off the ground. Integrating email into your wider content calendar helps you gain a unified view of your efforts and...
AI social media tools are as controversial as they are groundbreaking: they're the hottest topic among marketers and creators. Whether you're already using them or not, AI-powered marketing tools and software are taking hold of the market, bringing new capabilities...
There's quite a gap between planning the seemingly perfect marketing strategy and having it actually deliver the expected results — budgets can be off, clients might change their minds, your team may hit bottlenecks, or you've got so much content to post you can't...
It’s a wild, wild west world out there. In a world where every business or brand is eating your market share, an optimized product launch and a well-thought-out marketing plan is important. A go to market strategy is your key to entering the market and making an...
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