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Planable is the best client-facing social media tool we've ever used and we've used a lot.
What did it look like? The day you realized your teams need workflow management software. Was there a collaboration issue or a feedback session that lasted forever? Maybe time management caused trouble again? I bet it actually wasn't a single day but multiple days and...
Most social media managers use the data gathered by social media analytics tools to report on performance. But this is just the first step. Reports are only worthwhile if you understand why the results are important and what they’re telling you. That’s where social...
Most social media managers use the data gathered by social media analytics tools to report on performance. But this is just the first step. Reports are only worthwhile if you understand why the results are important and what they’re telling you. That’s where social...
Whether you're managing a brand's social media in-house or as part of a social media management agency with multiple clients, you'll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your social media...
Did you know that multi-channel marketing can increase engagement by over 300%? In other words, a solid content distribution strategy will put your business in the spotlight and strengthen relationships with the target audience. However, manually promoting, publishing...
If LinkedIn is your company's number one priority for social, scheduling LinkedIn posts in advance can ease the workload and help you maintain an active online presence even when you're not at your computer. In this article, you'll learn how to schedule LinkedIn posts...
A growing number of global companies and advertisers are turning to TikTok for business as their go-to platform for impactful branding, community-building, and shortening the purchase journey. They must be on to something that others haven’t fully grasped yet. Is it...
Social CRM is your ticket to high-quality real-time engagement with customers, on the platforms where they already hang out. You'll get solid data on behavior and sentiment with unprecedented granularity. Social CRM tools empower sales and marketing teams to deliver a...
8 seconds – that's the average attention span of a human. If you think that number is promising, know that a goldfish is said to have an attention span of 9 seconds. Not too hopeful now, are you? But wait, don't despair. With the right social media hooks, you can get...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
ContentCal is a social media tool that allows teams to manage, schedule, and publish social media content. Like any other social media management software, this too has its own advantages and drawbacks, leading many people to shop for ContentCal alternatives. Whether...
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