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What to Include in a Marketing Plan and How to Write One

What to Include in a Marketing Plan and How to Write One

A solid marketing plan is the difference between randomly posting on social media (and crossing your fingers someone clicks) and driving consistent ROI from every digital campaign. Many businesses rush into disconnected marketing efforts because they're chasing quick...

The Life of a Brand Manager – Expectations vs Reality

The Life of a Brand Manager – Expectations vs Reality

Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...

7 Ways Content Creation Can Build Sustainable Brands

7 Ways Content Creation Can Build Sustainable Brands

Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come.  You want your brand to be scalable, but you don’t want to constantly rely on ads.  You’re ready to deliver tremendous value, but you don’t...

Super Bowl 2022 Ads: The Great, The OK, and The Meh

Super Bowl 2022 Ads: The Great, The OK, and The Meh

Unless you've been living under a rock for the last 60 years, you know that the Super Bowl is the most viewed sporting event in America. But it's not just the USA who's paying attention. The whole globe turns its gaze on this ultra-commercialized annual event. And...

Hire the Right Digital Marketing Manager

Hire the Right Digital Marketing Manager

Hiring a digital marketing manager is a challenge. An exciting challenge. But still, a challenge. The way new hires are recruited and onboarded has a ripple effect in our culture, our results, and our bottom line. Define the needs right. Recruit responsibly. Onboard...

Inbound vs. Outbound Marketing — A Brief Guide

Inbound vs. Outbound Marketing — A Brief Guide

Do you know what the main types of marketing are? Drawing a line between offline and online business promotion is far from the main classification. To understand the principle, you need to know what inbound and outbound marketing are. You may have already heard these...

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