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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Essentially, social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences...
Content scaling always gives me a mix of emotions. It's exciting and daunting in equal measure. Part of me thinks we're already putting out so much — how can we produce more content without losing quality or sanity? That's why I'll only consider content scaling when I...
Content scaling always gives me a mix of emotions. It's exciting and daunting in equal measure. Part of me thinks we're already putting out so much — how can we produce more content without losing quality or sanity? That's why I'll only consider content scaling when I...
We're way beyond discussing whether social media is important for brands or not. We know this. All brands want to be liked and popular on social. The burning question now is, "How?". We're all looking at the same handful of brands that made it truly big on social. How...
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice - you'll see the power of smarketing. On one side,...
“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” Above all, that’s the title of a Forbes report from earlier this year. And it isn’t surprising at all. Videos now top the list of all Marketing content, be it internal comms, ABM, or e-commerce...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
Feeling anxious about the upcoming Black Friday? Fortunately, there’s no need to reinvent the wheel — we've included all the resources you need to nail your Black Friday marketing. We know that planning Black Friday sales and social media posts from scratch can be...
If the upcoming Thanksgiving makes you feel anything but grateful, you’ve come to the right place, fellow marketer! We know that planning marketing campaigns from scratch can be time-consuming. That’s why we’ve created a complete Holiday Marketing Kit that you can get...
Still working on your Cyber Monday social media posts? Ready or not, here it comes! And we all know what that means: deals, deals and more deals! If you want to change the pace for your social media followers and create something more unique than salesy, we've...
What's keeping you up all night? Is your brain conjuring up spooky Halloween social media posts? Or is it the tap-tap-tapping at your window? The fact that the Halloween season is just around the corner is frightening enough (where does time fly?!) And planning all...
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