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8 Best Brandwatch Alternatives for Social Media Managers & Agencies

8 Best Brandwatch Alternatives for Social Media Managers & Agencies

Brandwatch seems to check all the boxes social media managers may look for at first — it handles content planning, analytics, social media monitoring, influencer marketing, and loads more. But it does lack critical features and is often subject to bugs. So, let me...

Sentiment Analysis: A Layman’s Guide

Sentiment Analysis: A Layman’s Guide

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It feels like there are new ways to reach wider audiences and make your business thrive every day. There’s always something...

Everything You Need to Know About OmniChannel Marketing

Everything You Need to Know About OmniChannel Marketing

As people rely more and more on various communication channels, businesses should adapt and reach their audiences wherever they may be. That's the reason why omnichannel marketing is touted as the current marketing must-do. No, omnichannel marketing is not just...

The Life of a Brand Manager – Expectations vs Reality

The Life of a Brand Manager – Expectations vs Reality

Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...

7 Ways Content Creation Can Build Sustainable Brands

7 Ways Content Creation Can Build Sustainable Brands

Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come.  You want your brand to be scalable, but you don’t want to constantly rely on ads.  You’re ready to deliver tremendous value, but you don’t...

Super Bowl 2022 Ads: The Great, The OK, and The Meh

Super Bowl 2022 Ads: The Great, The OK, and The Meh

Unless you've been living under a rock for the last 60 years, you know that the Super Bowl is the most viewed sporting event in America. But it's not just the USA who's paying attention. The whole globe turns its gaze on this ultra-commercialized annual event. And...

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