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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Proving your social media return on investment (ROI) can be a challenging process. But proving your value as a social media manager goes beyond numbers. It means showing that your work isn’t just "posting stuff", but driving brand awareness, community engagement, and...
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
In the Microsoft Word era, Google Docs was a revolutionary content collaboration tool that rocked the content world. But content teams are now looking for Google Docs alternatives that further boost content workflow and improve their processes. After all, there's a...
Trello is a simple project management tool that lets you manage workloads via Kanban boards. Although it gets the job done, it's thin in the features department. For example, the platform lacks in-depth file proofing and approval capabilities that other Trello...
Running an agency is a balancing act between profitability and quality of service. It's often a fine line to tread — you need to run an efficient team, keep existing clients happy, and find the room to take on more work. Doing all of that well is both a science and an...
Watching metrics like a hawk speeds up your decision-making process. Getting a good handle on social media metrics means illuminating audience behavior and preferences. You measure the impact of each new iteration of a social strategy but also make data-driven...
A strong content marketing strategy is the foundation for scalable growth, brand authority, and consistent audience engagement. Whether you're refining an existing approach or starting from scratch, understanding how to align content with business goals is essential....
Moderation isn’t just zapping a spammy “DM us to collab” comment here and there. It’s reputation triage in real time. One spicy thread, one bad faith rumor, or one frustrated customer left on read can snowball into something much bigger in an instant. And because...
Social media engagement tools centralize cross-channel comments, mentions, and DMs within unified inboxes. Some platforms also include social listening and sentiment analysis capabilities to help social media teams summarize the audience's opinion on particular topics...
Is your audience engagement not budging even though you're posting daily? To grow online, you need to expand your focus beyond the visible side of content. Publishing regularly, tracking clicks, and chasing metrics are essential to social media marketing. But audience...
Marketing a SaaS product? It’s a lot. You’re juggling lead gen, onboarding flows, churn reduction, and somehow also expected to be a wizard at SEO, email, and social media management. And with customer expectations changing constantly, “set it and forget it” just...
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