Social media is not just difficult to avoid, it’s omnipresent. Even people that have quit smartphones watch the occasional YouTube video. Or use LinkedIn for work. And where there’s social media, there are influencers. Love them or hate them, it’s quite obvious...

The key to creating content that’s relevant, engaging, and sparks conversions? Start by knowing your audience. That's in the ABC of every marketer, and today I'm happy to introduce another important analytics layer that helps with just that: audience insights....

Raise your if you've ever felt like your blog posts are disappearing into the abyss of the internet - or if you’re fearing they might! This is exactly when you start to think of all the possible ways to promote your blog and increase your traffic, and where a robust...

Though TikTok is all about raw, unedited videos, I know success doesn't come effortlessly. It takes careful research and planning. A team to contribute wild ideas and feedback throughout the process. The thorough analysis of results to evolve the strategy. And now,...

Whether you're trying to spread brand awareness, increase sales, or educate your audience, engaging videos can help you get the job done. The power of video lies in its capacity to communicate information in an energetic and captivating manner. This makes videos ideal...

Proving your social media return on investment (ROI) can be a challenging process. Not only does every social media campaign have its own goals, but it’s also easy to get caught up in vanity metrics — like likes and follower counts.  While growing a social media...

How often do you use insights from social media metrics in your everyday workflow? Let me share a secret with you – I hardly used them at all when I began my marketing career. I used a lot of guesswork back then. And honestly, it felt a little bit overwhelming to make...