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In a world with more than 5 billion social media users (according to Statista), it’s not an understatement to say it’s a tad bit difficult to stand out from the crowd on these platforms. But what’s more challenging is to create posts that people like sharing or...
In a world with more than 5 billion social media users (according to Statista), it’s not an understatement to say it’s a tad bit difficult to stand out from the crowd on these platforms. But what’s more challenging is to create posts that people like sharing or...
We've all heard the saying, "There's power in numbers." And when it comes to social media, that statement is true. I love social media as a tool to amplify your message and connect with people. We talk a lot about social in our certification and courses, as it's truly...
Have you ever scrolled on Instagram and suddenly stopped in your tracks after coming across an incredibly well-put-together profile? You know, the ones with a cohesive aesthetic and carefully curated details that effortlessly draw you in. Well, that's no accident —...
According to Backlinko, nearly 56.8% of all global internet users currently use social media. Given social media’s prevalence, businesses have realized the value of hiring a social media manager to manage their multiple social media accounts. But what differentiates...
After so much educational and helpful content, we thought we all deserve some laughs. So in an effort to make your day, we rolled up our sleeves and searched the internet for dumb tweets that have us scratching our heads wondering: “How? How in the world did that make...
It seems like you can't go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I've been following the debate closely. So thought I'd share my own thoughts on the actual benefits and drawbacks...
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He doesn’t have Instagram, or Facebook, or Snapchat, and he hates TikTok. He consumes all his media on YouTube. The car he...
