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Creating content without a clear direction can be draining. When I lacked proper content planning, I often felt lost about what to post next. My publishing schedule was inconsistent, and despite all the effort, I wasn't sure if the content I created supported broader...
Marketers routinely face challenges like negative comments spreading quickly, PR crises unfolding in real time, and the uphill battle of maintaining brand trust online. Protecting a brand’s image online has become just as important as creating great campaigns. With...
Marketers routinely face challenges like negative comments spreading quickly, PR crises unfolding in real time, and the uphill battle of maintaining brand trust online. Protecting a brand’s image online has become just as important as creating great campaigns. With...
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Instagram has over 1.44 billion users, making it the second-largest social media network worldwide. What's even more impressive is that Meta's younger sibling continues to capture the likes of Millenials and Gen Z. These two generations account for 71.7% of...
Since it started in 2003, LinkedIn has become the world’s largest professional network. If you’re not already an active site user, it’s worth a look: it works well for millions of professionals who share posts with their followers. And even if you’re already one of...
Ever felt like you're putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning...
Does real estate marketing work? Absolutely. 99% of home buyers between the ages of 23 and 56 found homes via the internet. That’s practically everyone you’re targeting. And savvy realtors are leveraging digital marketing to boost their sales massively. In 2021 alone,...
Google reviews play a significant part in getting noticed by potential customers. Did you know 76% of customers rely on online reviews before buying? That is why businesses actively seek, manage, and respond to online reviews. The more Google reviews a business has,...
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...
Are you finding it difficult to manage multiple Twitter accounts and looking for ways to handle them more efficiently? In this article, I’ll discuss how to manage your Twitter handles and schedule tweets, providing you with practical tips to streamline your social...
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