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Planning your content is essential for any marketing team: it helps publish consistently, always keep track of what’s what, and streamline your content workflow to know who’s responsible for that last-mile approval. If you're on the hunt for game-changing content...
Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
A dynamic blog can be a fantastic way for brands to connect with their audiences in authentic and entertaining ways. Of course, this is easier said than done. Your blog is a space where you share your brand’s values, show your audience that you’re reliable and...
X (formerly Twitter) is a social media platform that allows brands to establish a brand identity, reach a wide audience, monitor trends, resolve issues, market their products, and more. Additionally, premium accounts on X can now post long-form content, increasing the...
The SaaS market has grown tremendously over the years with no signs of slowing down. While this indicates more business opportunities for SaaS firms - it also means massive competition. Wondering how to gain an edge in the competitive digital landscape? Building a...
Holiday shopping seasons are significant periods for marketers to make a lasting impact. As we look toward 2024, learning how to stay ahead of the curve is crucial. You can do that by applying emerging holiday marketing trends. In this article, we're taking a look at...
Creating a captivating image is all about blending different elements seamlessly. Just think about it – you might put together an amazing image, but if you forget to fine-tune it for the right sizes, you're flirting with the danger of ending up with distorted or...
If you are a social media marketer, you might have often asked yourself this question. How often to post on Instagram? Or how many posts are too many posts? Are we posting too much? Or is it too little? If these thoughts have ever crossed your mind, then welcome to...
Both businesses and marketers are constantly striving towards a shared goal: connecting with their audience in a meaningful way. They aim to deliver the perfect message at just the right moment. But here’s the twist: with so much content out there, truly standing out...
Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! Whether your competitor is a huge corporation or a small company, you need to...
Video has been a key trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy: videos are much more likely to get great engagement compared to posts with photos alone. In the past,...
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