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Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the...
Instagram posts are now showing up in Google Search Results, reshaping how brands approach visibility online. What was once a platform-specific tactic has become part of a much bigger SEO picture. As Instagram content becomes increasingly searchable outside the app,...
Instagram posts are now showing up in Google Search Results, reshaping how brands approach visibility online. What was once a platform-specific tactic has become part of a much bigger SEO picture. As Instagram content becomes increasingly searchable outside the app,...
In a world with more than 5 billion social media users (according to Statista), it’s not an understatement to say it’s a tad bit difficult to stand out from the crowd on these platforms. But what’s more challenging is to create posts that people like sharing or...
If you’re an avid Slack user, you’ve surely figured out an optimal way to stay connected with your team without breaking your focus every 2 minutes. With the Planable app for Slack, you now get to keep that system for everything content too — see all your important...
As a social media marketer, one of the biggest challenges you must overcome is white noise. Consumers are constantly bombarded with random promotions, alerts, and notifications. You’ll have trouble grabbing your prospects’ attention, much less converting them into...
Like two peas in a pod, Customer Success and Marketing work diligently every day to prove they’re a revenue driver, and not just another department to sink money into. It’s a common concern for both teams. In this business world where, more and more, everything comes...
When my brother and I started our video and social media marketing agency back in 2015, our content honestly looked and sounded like it was recorded on a potato. It was such bad quality. The content was also very selfishly focused around us and the messages we wanted...
Most social media managers use the data gathered by social media analytics tools to report on performance. But this is just the first step. Reports are only worthwhile if you understand why the results are important and what they’re telling you. That’s where social...
Trying to capture and hold someone’s attention on Instagram is more challenging than ever. In the early days of Instagram, creators got away with spamming their posts with the 30 hashtag limit and choosing a filter. But now things are different. It’s down to simple...
Thinking of a good caption is probably the hardest thing about posting to Instagram. It always feels like the moment you try to write one, your mind goes blank, and you can’t think of anything to say. You might have taken an incredible photograph, but if you don’t...
Building your brand awareness strategy can be trickier than it seems at first glance. But in today’s highly-competitive business environment, it’s absolutely crucial. Why? Because having strong brand awareness helps you stand out from the throng. It gives you an edge...
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