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If you manage Instagram business accounts, you’ve surely also had to deal with Instagram Insights and Meta Business Suite. Going through the complex interfaces and having to search through countless tabs for simple Instagram metrics, you’ve already felt the common frustration of social media managers.
So have I, and I’m here to reassure you that better options do exist when managing multiple social media accounts. Read on for my list of the best Instagram analytics tools on the market, with reliable data and intuitive ways of analyzing impact to improve your Instagram accounts.
Instagram Insights, the native analytics tool for Instagram, has several downsides. It falls short for businesses and digital marketers looking to deeply understand and improve their Instagram content strategy. Here are some specific disadvantages:
Considering all these limitations, let’s review the benefits of using a dedicated Instagram analytics app:
Instagram analytics apps help you improve your Instagram profile and presence by providing clear, easy-to-understand performance data, coupled with actionable tips such as best times to post.
The comprehensive, well-structured data you get from an Instagram analytics app allows you to improve your strategy.
With detailed audience demographics, post performance, and sentiment analysis, you can create better content and double-down on what resonates with your followers.
Instagram analytics tools provide actionable insights that help you align your social media activities with your broader marketing goals.
A third-party Instagram analytics tool gathers all essential data in a single dashboard. This makes it easier for you to monitor and analyze your Instagram performance.
Planable Analytics | Sprout Social | Hootsuite | Iconosquare | HubSpot | SocialPilot | Keyhole | Emplifi
There are plenty of marketing tools that help you perform a full Instagram audit. Below, I’ve compiled a list of the eight best Instagram analytics tools based on the value they offer.
Planable Analytics is great for marketers looking for an Instagram analytics tool that gives a clear overview of their content performance and easy reporting to clients or stakeholders. The tool covers Instagram, Facebook, LinkedIn, and TikTok (and will add more platforms soon).
The analytics and reporting feature is integrated into Planable’s complete social media management solution that comes with amazing collaboration features. So, it’s ideal for teams looking to manage all their content efforts in one place.
Instagram analytics dashboard in Planable
Here’s what you can do with Planable Analytics:
Overview of your performance: You can easily see how your account performs over custom periods of time. Track metrics like follower growth, reach, impressions, engagement, and profile visits. The tool compares your account’s performance versus the data in the corresponding past period.
Top performing content: This gives you clear overview of which posts perform better, based on the metrics that matter to you, and also allows you to go in-depth with more info on each post. You can analyze metrics like impressions, engagement, plays, reactions, comments, and shares. It helps you see what content works best for your audience. Then, you can refine your own strategy accordingly.
Easy reporting: This feature allows you to generate custom reports that you can easily share with your clients or stakeholders. Show the impact of your work and support any suggestions for future strategy with clear, actionable data.
Follow our step by step guide and learn how to easily create a social media report for amazing results.
Pricing
Planable Analytics costs $9/month per workspace (which is a dedicated section for each of an agency’s clients or a company’s brands). The social media analytics tool is available as an add-on for all of Planable’s paid plans (that start at $11/month), and has a free 7-day trial period.
Planable Analytics cons:
Doesn’t cover social monitoring or listening.
The free trial is only available on Planable paid plans.
Sprout Social is a great social media analytics tool for businesses and marketing teams seeking detailed insights into their social media marketing activities. It supports platforms like Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest.
Here are the key features that make Sprout Social stand out from other Instagram analytics tools:
Pricing
Sprout Social offers a 30-day free trial. After the trial, you can upgrade to a paid plan, starting at $249 per month (+$199/month for each additional user).
Sprout Social cons:
Hootsuite is best for businesses and social media managers aiming to maximize their online engagement metrics. It’s a social media management software with a comprehensive analytics tool. Hootsuite supports seven social media platforms – Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.
Key Hootsuite benefits include:
Pricing
You can try Hootsuite for free for 30 days. After that, you can upgrade to a paid plan. The Professional paid plan costs $99 per month for one user, and the Team plan costs $249 per month for three users. If you need access to Hootsuite for at least five members of your team, you can request custom pricing.
Hootsuite cons:
Iconosquare is best for businesses and social media professionals who need detailed analytics across multiple platforms. It supports Instagram, Facebook, TikTok, Twitter, and LinkedIn.
The key features Iconosquare offers include:
Pricing
Iconosquare offers a 14-day free trial. Paid plans start at $29 per month for a single user and at $49 per month for teams of up to 10 users.
Iconosquare cons:
HubSpot’s Marketing Hub includes a social media management tool. It’s best for enterprises and large marketing agencies who need to monitor social mentions across Instagram, Facebook, LinkedIn, and Twitter. It also allows you to integrate with Google Analytics, so you can track website engagement and sales metrics.
HubSpot offers the following analytics features:
Pricing
HubSpot offers a free demo. If you like how it works, you can upgrade to one of its paid plans. The Professional plan starts at $792 per month and the Enterprise plan starts at $3,300 per month, billed annually.
HubSpot cons:
SocialPilot is best suited for social media managers and agencies looking for a cost-effective analytics tool. It’s a social media management software supporting Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube, Pinterest, and Google Business.
Here are the key analytics features SocialPilot offers:
Pricing
SocialPilot offers a 14-day free trial for you to get the hang of the software. The cost of paid plans varies based on the number of users and social media accounts connected to your subscription. It starts at $24 per month for one user and ten social media accounts. If you have a team, then the price will range from $37.50 to $150 per month.
SocialPilot cons:
Keyhole is especially effective for businesses and marketing agencies focused on tracking hashtag analytics and influencer campaigns on Instagram. It’s a great tool to measure the ROI of your Instagram campaigns and create client-ready reports.
Besides Instagram, Keyhole also supports analytics for five other platforms. TikTok, Twitter, Facebook, YouTube, and LinkedIn insights give you a broader view of your overall digital marketing performance.
Here’s how Keyhole can enhance your Instagram marketing strategy:
Pricing
Keyhole offers an 8-day free trial for you to try how the platform works. Paid plans start at $63 per month for individual users and small businesses. For teams and businesses with multiple accounts, the cost is $119/month.
Keyhole cons:
Emplifi is best suited for marketing teams that want to understand customer engagement across multiple social platforms. It supports Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok, Pinterest, and Snapchat.
The social analytics Emplifi provides help you create customer-centric strategies and improve overall customer experience. Here are the key features that can lead you to these results:
Pricing
Emplifi offers a free trial. However, it doesn’t specify the duration publicly. Their Essential paid plan costs $2,400/year billed yearly and includes 10 profiles. For the other paid plans, the platform doesn’t disclose the pricing. You have to contact Emplifi’s sales team to discuss pricing details.
Emplifi cons:
Yes, Instagram Insights tracks your performance and provides analytics about your Instagram account’s audience: demographics, post reach, and impressions.
You can check your Instagram analytics for free by switching your Instagram account to a creator or business account. This will give you access to Instagram Insights, a free Instagram analytics tool showing basic data on your follower demographics and post performance.
Instagram analytics tools simplify the process of tracking the key metrics of your social media performance. They provide deeper insights than the native Instagram analytics or Meta Business Suite. For example, competitor analysis, social listening, and hashtag insights are features only Instagram analytics tools provide.
Whether you’re a social media manager or a business owner, using at least one of these Instagram analytics tools can significantly boost your Instagram marketing strategy. Planable is a great option that covers all your content needs, from content creation to Instagram insights.
Kate Starr is a freelance SaaS and MarTech content writer. With an extensive background in marketing, she mostly covers topics like digital marketing, social media marketing, and sales. When Kate doesn’t create stunning content, you can find her at the gym or exploring new cities.
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