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Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
Are you one of the marketers who have a fine-tuned marketing workflow? If not yet, then stay tuned — we'll guide you to one! Workflows help marketing teams stay on track with their tasks, align with the strategy, and organize the living chaos of robust marketing...
Are you struggling with marketing operations, planning, or executing strategies and campaigns? I hear you. Many marketing operations managers are bogged down by campaign management, lead gen, and marketing analysis tasks despite using many tools that promise to help....
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Sometimes, managing Instagram accounts can seem like a lot, right? While you obsess over the algorithm, brainstorm ideas for reels, or try to figure out the best way to increase engagement, you also have to make time for content creation, keep up with influencers or...
Struggling to effectively manage collaboration among writers, designers, and other marketers in your team? Enter the power of project management for creatives — a tailored process that addresses the unique needs of creative projects. In this article, I'll cover the...
Since social media platforms first appeared, businesses have been trying to figure out how to make money on them. Profitability started with advertising and continued to snowball until an entirely new profession emerged from within cyberspace: influencer marketing....
Whether you’re an agency-side or freelance social media marketer looking to land new clients, a social media proposal is the first step towards gaining new customers. This important business document shows your prospects what social media-related services you offer...
One rule of thumb says that you should post something on Facebook every day. Doesn’t sound too hard, eh? But you also have to consider Twitter, LinkedIn, TikTok, and Instagram. Since posting the same content on all networks isn’t an option, you need to get creative,...
