Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
[Infographic] Six Powerful Strategies To Market Your App on Social Media
When you finally launch your app on the app stores you might breathe a sigh of relief that all the hard work is done. Unfortunately, that’s not entirely true. This is now the time when you need to create a demand for your app. The app industry is growing day by day so...
How to Use the Facebook Debugger to Fix Facebook Link Preview
The Facebook Debugger is one of those things that make us wonder how a few decades ago, marketers had a pen and paper for instruments and only their minds and creativity to know and use. Those days are long gone, and we’re all quite techy now, or better said, quite...
EmojiCalendar – Social Media Calendar of All the Summer Events
For every social media calendar and post, there’s an expert at his laptop googling content ideas. For every National Day, International Day, World & Global day, there’s a Google Search History with “what’s today?” right in the title. So for all that typing,...
How to Create Social Media Posts that Convert
If you are using social media for marketing you might be wondering how to create social media posts that actually convert. It’s not just about posting pretty pictures (although they can sure help), you need to have a strategy and take actions that bring measurable...
Facebook F8 2018: 5 Takeaways for Social Media Marketers
The two days of incredibly exciting announcements at the latest annual Facebook F8 Conference came to an end. While the event was meant primarily for developers, there are all kind of insights for digital marketers to learn and get ahead of the curve. We...
Planable Recognized with Social Media Management Distinction
FinancesOnline distinguished Planable as a Great User Experience for 2018 It was included in its best social media management software list. Planable is the social media content collaboration platform for agencies, freelancers, and marketing teams to make their social...
Social Media Year in Review 2017 – Part I: Best Social Media Posts
We loved everything about social media in 2017. It was an amazing year for the Planable team. We graduated the Techstars London accelerator program. Our team expanded our engineering team, introduced subscriptions plans, a new composer. And 2017 on social media was...
Social Media Year in Review 2017 – Part II: Worst Social Media Posts
From Donald Trump to Pepsi and Trivago, we've seen the worst social media posts this year that would be better unpublished, drafted or left in the trash. Brands have made a significant effort in their campaigns, unfortunately not the best and efficient ones. If you're...
5 Social Media Myths You’re Better Off Without
What are some common social media myths that you’ve heard about? I’m sure you have dozens of examples in your head. We’ve all heard of freelancers or professionals in agencies believing in things that currently fairytales. We see people coming in this field, believing...

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