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15 Best Campaign Management Tools from our CMO’s Stack
Inside Planable, Marketing, Tools
If you're a fan of creative chaos, this article's not for you. But if, like me, you've had it with missed deadlines, and disorganized workflows, then keep on reading....

What is Audience Segmentation? A Guide to Creating Personalized Content
Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and...

The 2025 Guide to Building Unforgettable Brand Awareness
Brand awareness is the extent to which your target audience recognises your brand. It can be understood as people’s familiarity with your brand,...

The Role of Reporting in Managing Stakeholder Expectations: Insights from an Agency Owner
Have you ever felt like your stakeholders’ expectations for social media are a little bit misaligned? In some cases, perhaps more than a little bit....

12 Latest Instagram Trends for Maximizing Visibility & Engagement
Instagram is more than a mindless scroll to distract yourself from the monotony of everyday life. With billions of active users, it’s one of the...

How to Create Shareable Content for Social Media: 2025’s Guide
In a world with more than 5 billion social media users (according to Statista), it’s not an understatement to say it’s a tad bit difficult to stand...

Planable x Slack: Never Miss an Important Update
If you’re an avid Slack user, you’ve surely figured out an optimal way to stay connected with your team without breaking your focus every 2 minutes....

10 Examples of Clever Social Media Marketing
As a social media marketer, one of the biggest challenges you must overcome is white noise. Consumers are constantly bombarded with random...

How Marketing and Customer Success Should Collaborate and Why
Like two peas in a pod, Customer Success and Marketing work diligently every day to prove they’re a revenue driver, and not just another department...

What Are Your Top Performing Posts Saying? How to Test Like An Expert
When my brother and I started our video and social media marketing agency back in 2015, our content honestly looked and sounded like it was recorded...
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