There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...
10 Steps for a Successful Facebook Marketing Strategy (+ Examples to Boost Engagement)
There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...
This July’s Top Marketing Industry News
Welcome back to our favorite part of the month - a roundup of some of the best, important, and interesting new in the digital & marketing industry. This month we have tons of juicy stuff so let’s get into it and don't forget to check out our last month's marketing...
How Can Brand Management Ensure Your Business Stability – A Guide for Haters
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
This June’s Top Marketing Industry News
Welcome to my favorite part of the month and give me a few minutes to tell you about the latest, juiciest, best, most interesting industry news of this first month of summer. And there’s been A LOOOT of them. The main heroes of this month have been Cannes Lions and...
6 Stupid Content Promotion Mistakes No Marketer Should Make
We've all been there: You've created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction... and then nothing happened. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of...
Content Marketing Made Efficient: A step-by-step guide
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
Branded Content: Today’s Marketers’ Dilemma
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
This May’s Top Marketing Industry News
Well, well, well... happy to see that you’re back for our monthly piece. As always I scatter all over the web to find the juiciest and interesting news you’ve missed in May. So if you’ve been too busy focusing on building & creating content now’s a perfect chance...
Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
Instagram Dynamic Ads – Your Definitive Guide
No doubt you’ve already heard about the many possibilities for digital marketers when it comes to advertising on Instagram. You may have also heard about Dynamic ads and have some understanding of what they offer and how they work. What we want to provide you within...