You might resonate with this: a marketing approval process that seems to have everyone involved at every step. Take creating an editorial calendar, for example. It starts with the boss’s review, moves to editorial proofreading, then the project manager aligns it with...
Mastering an Effective Marketing Approval Process in 2024
You might resonate with this: a marketing approval process that seems to have everyone involved at every step. Take creating an editorial calendar, for example. It starts with the boss’s review, moves to editorial proofreading, then the project manager aligns it with...
20 Dumb Tweets and Twitter Fails to Make Your Day
After so much educational and helpful content, we thought we all deserve some laughs. So in an effort to make your day, we rolled up our sleeves and searched the internet for dumb tweets that have us scratching our heads wondering: “How? How in the world did that make...
The Case for (and Against) AI in Content Marketing
It seems like you can't go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I've been following the debate closely. So thought I'd share my own thoughts on the actual benefits and drawbacks...
How Organic Social Media is More Important Now Than Ever Before
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
Migrating from ContentCal to Planable
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
How To Harness The Power Of Smarketing (Sales and Marketing)
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice - you'll see the power of smarketing. On one side,...
Personalized Video Marketing: The Next Revolution in Content Marketing
“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” Above all, that’s the title of a Forbes report from earlier this year. And it isn’t surprising at all. Videos now top the list of all Marketing content, be it internal comms, ABM, or e-commerce...
Sports Marketing: Here’s Everything You Need to Know from the Best Experts in the Field
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
My Holo Love and the Future of AI in Digital Marketing
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He doesn’t have Instagram, or Facebook, or Snapchat, and he hates TikTok. He consumes all his media on YouTube. The car he...
4 Steps to Plan your Pinterest Marketing in Planable
Today, the number of social media integrations supported by Planable goes from seven to eight. We’re beyond excited to announce that you can now plan, collaborate on, approve, and schedule Pinterest posts with a few clicks in Planable. The same intuitive collaboration...