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Planable is the best client-facing social media tool we've ever used and we've used a lot.
For years, marketers fed the Content Monster with nonstop posts. Big names said volume won, so we treated visibility like a numbers game. That playbook’s outdated. Engagement now hinges on quality and clear relevance. According to the GWI study for the Financial...
Dec 4, 2025
As an SMM specialist who’s tried more SMM platforms than I can count, I’ve learned this: the right tool can turn a messy workflow into a smooth, profitable one.
In the enterprise social media management space, your main goal is to keep big teams, many clients, and tons of content organized in one place. But if you’re tired of high prices and steep learning curves from platforms like Sprinklr, you’re definitely not alone. Many teams feel the same frustration, especially when it takes weeks of training just to publish a single post.
That’s why I’ve reviewed the top 9 Sprinklr alternatives to help you find a tool that keeps everything organized without requiring an enterprise-level budget or endless onboarding.
Best for: Agency & client approval workflows
Pricing: Schedule your first 50 posts for free. Paid plans start at $33 per workspace per month (billed annually).
Rating: 4.6/5 in G2 and 4.5/5 in Capterra
Planable’s key features at a glance
Planable is the most direct solution for teams who find Sprinklr’s interface overwhelming and its approval tools overly complex.
I picked Planable because it delivers the core content planning and collaboration features teams need, but in a far more intuitive, affordable, and scalable package. Its interface is cleaner and easier to navigate, making everyday tasks like organizing content in the calendar or approving posts much faster than in Sprinklr’s busier environment.
Collaboration is where Planable really shines. Comments, annotations, text suggestions, shareable links, internal-only posts, and precise user permissions make feedback smoother and more transparent.
Multi-level approvals work much like Sprinklr’s, but are easier to configure and understand.
Custom approval workflows features in Planable
Planable includes powerful scheduling capabilities like cross-network publishing, recurring posts, media libraries, and reusable visuals.
Its grid planner, feeds, list view, and drag-and-drop calendar make it incredibly simple to schedule and preview Reels, Stories, Tweets, TikToks, posts, and more months in advance.
Interactive Planable vs. Sprinklr calendar comparison
Universal Content also lets teams plan and collaborate on anything from ad copy to newsletters and blog posts, not just social posts. Something Sprinklr doesn’t match with the same simplicity.
While Sprinklr offers extras like ad management and social listening, those come with high complexity and higher costs.
I use Planable to coordinate and review social media content for internal communication campaigns and small marketing projects. The interface is very intuitive, it feels like a real social media feed, which makes previewing posts much easier before they go live.
I especially like the approval workflow feature, which lets the team give feedback or approve posts directly without endless email threads. – Cristian C., Small Business Administrator.
Integrations: Instagram (direct scheduling to Stories and Reels included), Threads, Facebook, X, LinkedIn, Google Business Profile, Pinterest, YouTube, TikTok.
Best for: In-depth social media analytics
Pricing: Starts at $99/month (annual billing) for one user and up to 10 social media accounts. 30-day free trial.
Rating: 4.3/5 in G2 and 4.5/5 in Capterra
If your primary motivation for leaving Sprinklr is to find a more cost-effective tool that still offers powerful social media analytics, Hootsuite is a solid alternative.
It’s known for providing a unified hub for tracking and measuring almost everything related to your social performance.
I picked Hootsuite because it excels at sophisticated reporting, which is crucial for large marketing departments that need to constantly prove ROI.
The platform can run industry and competitive benchmarking, allowing you to track competitor growth and campaign performance side-by-side. Plus, its ability to automatically identify top-performing content and turn it into boosted posts is an efficient way to maximize engagement.
It also offers strong social media customer service tools. You can respond to comments and DMs across multiple networks from a unified inbox, assign messages to specific team members, and track response rates and resolution times to measure team performance.
There’s something about having everything in one place that just clicks. I don’t need to log into LinkedIn, then Twitter, then Facebook separately throughout the day. It’s all there, waiting for me in these streams I can customize.
What I actually use most is the ability to queue posts for different time zones without doing mental math…But the mobile app isn’t great. On days when I’m out or working remotely and need to check something quickly, it feels clunky compared to the desktop version.
Sometimes updates take forever to load, and I’ve had moments where I just gave up and waited until I got back to my laptop. – Mitali B., Social Media Manager.
Integrations: Instagram, Facebook, Threads, X, TikTok, YouTube, Pinterest, LinkedIn.
Best for: Inbox and online review management
Pricing: Starts at $79/seat/month (annual billing) for up to 10 social media profiles. 30-day free trial.
Rating: 4.4/5 in G2 and Capterra
Sprout Social is another highly robust platform that serves as a direct, though more affordable, competitor to Sprinklr, especially if reputation management and crisis response are your highest priorities.
Unlike many tools that just focus on publishing, Sprout allows you to monitor and respond to online reviews across platforms like Google My Business and Yelp. Its Message Spike Alerts feature, coupled with sentiment analysis, is an essential crisis management tool, allowing you to address potential PR issues before they escalate.
I appreciate how user-friendly and client-oriented this platform is, especially when it comes to managing content and handling multiple brand accounts. It also offers valuable insights, making the overall experience much more efficient. Their client services team is also incredible…
In my opinion, the client review and approval process, as well as the collaboration features, would benefit from an update that introduces a more organized content review and feedback cycle. It would be much more efficient if all posts awaiting review and approval could be viewed together, rather than requiring users to click on each individual link. – Nick C., Founder and Brand Strategist.
Integrations: Instagram, Threads, Facebook, X, TikTok, YouTube, Pinterest, LinkedIn, Google Business Profile, WhatsApp, and review platforms (TripAdvisor, Yelp, and more).
Best for: Dedicated client management for agencies
Pricing: Starts at $50/calendar/month (annual billing) with unlimited users and posts. 14-day free trial. Forever free plan for 1 user.
Rating: 4.8/5 in G2 and 4.5/5 Capterra
If your biggest headache is managing multiple clients and their individual calendars, media libraries, and approval processes, HeyOrca is a top contender.
I picked HeyOrca because it removes the main point of friction in client approvals: requiring clients to log in. Stakeholders can leave feedback and approve or reject content with no logins required, which saves countless back-and-forth emails.
Its system of personalized calendars and media libraries per brand ensures content remains perfectly segmented, which is vital for agencies running numerous campaigns.
You can also generate cross-channel reports to compare social media performance across multiple networks side by side. Plus, the platform lets you analyze competitors on Instagram and Facebook and automatically email PDF reports to clients on a set schedule.
I manage multiple channels with multiple approvers and HeyOrca’s system for approvals is easy and seamless…I also really appreciate all the constant addition of features that improve the platform and help me work more efficiently.
But I feel like the reporting could be a little more robust.
Also, the social inbox doesn’t allow for just “liking” Instagram comments. – Krista S., Social Media Marketing Manager and Content Strategist.
Integrations: Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads.
Best for: Feature-rich management for growing businesses
Pricing: Starts at $69/month (billed annually) with 5 profiles and 1 user. 14-day free trial.
Rating: 4.9/5 in G2 and 4.8/5 in Capterra
I picked Statusbrew as a strong alternative because it offers a wide breadth of features without the debilitating cost and complexity of a full enterprise solution.
It provides robust social listening and advanced reporting capabilities, which makes it an excellent choice for businesses that are rapidly growing and need sophisticated tools but haven’t yet scaled to a global, multi-billion dollar operation.
What I really love about Statusbrew is how it combines powerful features with a user friendly vibe. As someone who manages several brands and teams on social media, I value that it offers the same core functions as the big name tools without the sky high price.
Honestly, this platform offers a lot, but that made it a bit overwhelming at first especially for newer team members. – Tara S., Social Media Strategist.
Integrations: Facebook, Instagram, Threads, TikTok, WhatsApp, X, LinkedIn, Bluesky, YouTube, Google Business, Pinterest, Reddit, Line.
Best for: Solo content creators
Pricing: Starts at $14 per month (annual billing) for one user and up to 60 uploads. There’s also a 14-day free trial available.
Rating: 4.3/5 in G2 and Capterra
I picked Planoly because it fills a key gap for individuals or micro-businesses who find the complexity and cost of tools like Sprinklr or even Sprout Social unnecessary.
The platform lets you automatically post content across multiple networks and gives you a live feed of trending songs and videos each week to spark new ideas. You can also save notes, links, and media in Planoly’s Ideas Manager, making it easy to turn those ideas into full posts whenever inspiration strikes.
I like the ability to schedule posts ahead of time and plan content for Instagram and Facebook while viewing the feed layout. But I wish it had more capabilities – potentially an integration with Canva or ChatGPT. I also wish it could integrate with Meta Ads to view performance on paid content. – Emily J., Operations Manager.
Integrations: Instagram, TikTok, Threads, Facebook, LinkedIn, Pinterest, YouTube.
Best for: Managing social media accounts at scale
Pricing: Starts at $25.50 per month with one user and 7 social media accounts included (annual billing). There’s also a 14-day free trial available.
Rating: 4.5/5 in G2 and 4.4/5 in Capterra
If you’re looking for a social media management tool built to handle volume, SocialPilot is one of the strongest options out there.
While it may not have the niche focus of Planable’s approvals or Hootsuite’s analytics, its key strength is its ability to handle social media accounts at scale, making it a viable option for agencies managing a large roster of clients and needing high-volume scheduling capabilities.
On top of that, you get LinkedIn PDF carousel publishing, Facebook audience targeting, the ability to group multiple social accounts, and more.
In terms of ease of integration, SocialPilot seamlessly connected with every platform I use, from Facebook and LinkedIn to Instagram and X. It didn’t require any complicated setup or third-party tools to get things going.
One thing that stands out as a downside is the need to constantly upgrade your subscription to access platform-specific features—like tagging or using the collab tool on Instagram. If the platform offers publishing to these networks, it would make sense for those key features to be included in the base subscription. – Rhea R., Owner of a small business.
Integrations: Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Best for: Content ideation and creation
Pricing: Forever free plan for up to three social media channels and 1 user account. Paid plans start at $5 per channel per month (annual billing).
Rating: 4.3/5 in G2 and 4.5/5 in Capterra
Buffer is an established choice that focuses on the beginning of the marketing funnel: content ideation and creation.
For teams whose biggest struggle is maintaining a consistent content queue and brainstorming new ideas, Buffer provides a straightforward interface that emphasizes simplicity and the content pipeline, serving as an ideal tool for solopreneurs or micro-businesses.
The Ideas dashboard lets you jot down notes or save media (PDFs, GIFs, videos, photos, and more) so you can easily turn them into full posts when inspiration hits. You can also ask the AI assistant to generate ideas. And not only ideas, but the high-quality content for different platforms too.
Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases. But advanced analytics features are only included in higher-end plans, and some posting lag or missing posts occasionally impact client campaigns. – Nolan P., Account Manager.
Integrations: Instagram, Threads, Facebook, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn, Google Business Profile, Mastodon.
Best for: Easy campaign management
Pricing: Starts at $25 per month (annual billing) for 1 user and 6 social profiles. 14-day free trial.
Rating: 4.5/5 in G2 and 4.6/5 in Capterra
Sendible is a highly budget-friendly alternative that is perfect for those who need to manage multiple client campaigns easily. Its low price and client-friendly features, like shareable content previews, make it a strong option for smaller agencies.
Sendible makes planning and running full social media campaigns incredibly straightforward. You can set up separate calendars and tags for each campaign, then assign posts to the right campaign directly from the composer.
From there, Sendible tracks how many posts have gone live and shows the total interactions and followers they’ve generated, making it easy to measure each campaign’s impact.
I’ve been using Sendible for a few years, scheduling posts myself as well as reviewing, editing and approving posts. It’s great value and easy to use…But I’d like it to include social media monitoring tools so we can see any time we are mentioned and easily re-share content. – Rob F., Digital Marketing Manager.
Integrations: Instagram, Facebook, TikTok, X, LinkedIn, Google My Business, YouTube, WordPress.
To help you make the best choice, I took a close look at each Sprinklr alternative using a set of criteria focused on value, efficiency, and real-world results. I focused on three key areas:
Social media management software is a tool that helps individuals, businesses, and agencies plan, create, schedule, publish, and analyze content across multiple social media platforms from one central dashboard. Instead of switching between Instagram, Facebook, TikTok, LinkedIn, and other networks separately, you can manage everything in one place.
These platforms typically allow you to schedule posts in advance, track performance and engagement, respond to messages and comments, collaborate with team members or clients, store media assets, and create reports.
In short, social media management software streamlines the entire workflow, saves time, and helps teams stay organized and consistent across all their social channels.
Here are some key features to look for when picking the right SMM tool:
Picking the right tool depends entirely on your team’s biggest pain point:
Ultimately, most marketing teams find that the complex, multi-level nature of social media requires a solution that minimizes complexity. The best way forward is to prioritize a platform that brings clarity and order to your content.
Yes. Most Sprinklr alternatives are noticeably cheaper. Tools like Planable, HeyOrca, Statusbrew, SocialPilot, Buffer, and Sendible offer strong scheduling and collaboration features at a fraction of Sprinklr’s cost, making them appealing for agencies and mid-sized teams. Even options like Hootsuite, Sprout Social, and Planoly tend to be more affordable than full enterprise suites, though they vary in depth and complexity. In short, unless you need Sprinklr’s full enterprise feature set, many alternatives deliver excellent value at a much lower price.
For most agencies, Planable is the best Sprinklr alternative because it simplifies collaboration and approvals, making it much easier to manage multiple clients and review rounds. If your agency needs deeper analytics or social listening, Sprout Social is a strong choice, while Sendible works well for agencies that want client-friendly features like white-label reporting and easy multi-client management.
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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