by Kristin Savage | Jun 13, 2019 | Brand, Marketing
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
by Ellie Mirman | May 29, 2019 | Marketing, Social Media
I’m a marketing manager — that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the...
by Kayleigh Alexandra | Apr 18, 2019 | Inspiration, Marketing
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
by Jeff Sullivan | Mar 21, 2019 | Marketing
Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...
by Katy Beardsell | Mar 15, 2019 | Productivity
Game of Communication We’ve all heard about the importance of client communication, haven’t we? Who am I kidding, it’s like asking if you’ve heard of Game of Thrones or Breaking Bad, right? But let’s be honest for a second, is your agency...
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