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When you're picking the right digital tools for your marketing team or your business, there are so many to choose from that it might leave you scratching your head. After all, a proper marketing campaign plan involves a lot more than simply promoting your business...
Jan 16, 2025
AI productivity tools have changed how marketing teams and agencies work, turning hours of manual tasks into minutes of automated bliss. From generating social media content to analyzing campaign data, AI marketing tools are helping marketers streamline tasks and boost efficiency.
Today’s top AI solutions can write copy, create eye-catching visuals, schedule posts, and optimize social media management — all while also finding quick recipes for your next dinner party.
Below are some AI tools I’ve tried myself and can recommend for various marketing tasks and projects.
AI productivity tools are software applications that use artificial intelligence to automate and enhance common tasks. They learn from user inputs and patterns to deliver increasingly accurate and personalized results. AI tools help streamline processes like research, content creation, data analysis, project management, and communication, reducing manual effort and improving productivity across various activities and industries.
You’ve probably used tools like ChatGPT or Gemini to get an extra boost of productivity in your daily work. But did you know teams can also greatly benefit from integrating AI apps into their workflows?
When you automate repetitive tasks, activities that once took hours, like drafting social media posts and scheduling them, can now be completed in minutes. This allows marketers to focus on strategic planning and direction — and, why not, on having more creative coffee breaks with colleagues.
Marketing teams can leverage AI-powered features to handle tasks like copywriting, editing, image generation, and data analysis. Many marketing teams rely on AI copywriting tools to generate engaging and persuasive content efficiently. For example, a single marketer can now generate multiple versions of ad copy, create accompanying visuals, and analyze performance metrics using one integrated AI solution. This is not to say that one marketer should be doing it all, but that smaller teams can now accomplish more with fewer resources.
AI content creation tools are great for this. Think of them as a brainstorming buddy. AI apps instantly generate lists of fresh ideas that can serve as a drawing board for human minds.
You also get more consistency when you use artificial intelligence. AI tools can follow visual identity and brand voice guidelines, ensuring your content is aligned with quality standards across different channels.
AI productivity apps can quickly analyze large amounts of data, identify patterns, provide valuable insights, and suggest improvements for marketing campaigns.
You may need to use several AI assistants to achieve all these benefits, though there are a few that stand out as comprehensive solutions for marketing teams and agencies.
Whether looking to simplify task management, create images more quickly, or generate content at scale — while maintaining quality, the AI tools below will help you become more productive and creative. With more time and resources on your hands, you may even improve your work-life balance.
Let’s see what these AI-powered assistants can do.
Planable is the AI assistant that simplifies and streamlines your entire content creation and approval workflow — from idea to deployment.
It automates the boring stuff (like scheduling posts), helps you overcome writer’s block (no one escapes it), and lets you focus on the fun stuff (like creating killer content).
Planable’s planning, approvals, publishing, media library, and cross-company collaboration features
I love the platform’s newly launched AI Creation Hub — available for free, by the way. With this AI-powered feature, you can generate social media post ideas, refine content, and speed up drafting. You can also get suggestions on how to enhance and refine existing copy to better resonate with target audiences.
Rewriting captions with Planable AI
Once the posts are done, you can view them in a beautiful marketing calendar that provides a clear overview of all scheduled content across platforms. Easily drag and drop posts to reschedule, use custom color-coded labels for different campaigns, and filter content by various parameters.
Social media content calendar in Planable with drag-and-drop scheduling
Planable supports automated scheduling and publishing to nine major social media platforms, with the ability to customize posts for each network’s unique requirements. AI social media tools enable marketers to automate and optimize their content strategies across multiple platforms.
The platform also supports Universal Content creation for broader marketing materials like blog posts, video scripts, and newsletters, making it a versatile tool for comprehensive content management.
Beyond content creation, a useful feature of Planable is its customizable review and approval flows, particularly its multi-level approval option. You also have the option to lock content on approval, to avoid any last-minute mishaps.
Multi-level approval workflow in Planable
For example, agencies can set up workflows where content requires internal team approval before client review or vice versa. Once approved, content can be automatically locked to prevent further edits and scheduled for publishing.
Real-time collaboration features enable team members to leave comments, suggestions, and annotations directly on posts in the feed view, making feedback clear and actionable.
Collaboration on a LinkedIn post in Planable
All these advanced features, plus the integrated social media analytics, make Planable a one-stop shop for marketing teams, agencies, and freelancers looking to boost productivity.
Key Features:
Drawbacks: No integrations with CMS platforms for website publishing yet.
Pricing: A free plan for up to 50 posts and AI Creation Hub access is available. Paid plans start at $33/workspace/month. Annual subscriptions offer two months for free.
Notion combines AI-powered note-taking with project management features, making it a useful tool for marketing teams managing multiple campaigns and resources.
The platform’s AI assistant can transform scattered ideas into structured documents, generate meeting summaries, and create detailed project plans. It can also help organize and connect information across your workspace, ensuring important marketing insights are easily accessible.
Notion AI is a versatile tool used by both companies and individuals.
Key Features:
Drawbacks: Some users note that advanced AI features require significant prompt engineering for optimal results and that information organization can be overwhelming.
Pricing: The free plan is only for personal use. The Team plan starts at $10/user/month. Notion AI is available as an add-on to Notion plans, including free plans, for $8/seat/month. All paid plans include a free trial period.
Jasper is one of the leading AI-powered content creation tools tailored for marketers and businesses aiming to scale their content output efficiently.
Known for its natural language processing capabilities, Jasper generates SEO-optimized content for blogs, ebooks, newsletters, etc.
With customizable templates and a user-friendly interface, Jasper adapts to specific content needs, enabling teams to produce consistent, engaging material rapidly.
Given its price point and positioning, Jasper is more suited for larger teams rather than for individual use or smaller teams with limited resources.
Key features:
Drawbacks: While Jasper’s AI can churn out content quickly, I found that the output requires a lot of editing to get it closer to the intended tone of voice, at least in the entry-point plans. It’s also less fit for shorter-form copy than for longer formats.
Pricing: Jasper offers a 7-day free trial, with paid plans starting at $39/month/seat for the Creator plan, which includes basic AI features and templates.
Remember when you had to spell-check entire documents by very closely and carefully analyzing each letter of every word? I do. Thankfully (for everyone’s eyes and nerves), those days are gone. With tools like Grammarly, people can ensure that they publish flawless marketing content.
Beyond basic spell-checking, Grammarly is an AI-driven writing assistant that offers writing suggestions and improvements.
The tool’s real-time feedback system and tone detector are particularly valuable for teams managing multiple marketing channels and client voices.
Its ability to integrate across platforms is a nice touch, making it a trusted companion in both professional and personal communication.
Grammarly is used by professionals, students, and anyone looking to improve their writing clarity and accuracy.
Key features:
Drawbacks: In my experience, the browser extension can slow down pages, and rewriting suggestions can sometimes lack nuance.
Pricing: A free plan with basic writing suggestions is available. Pro plans start at $30/month/member for individuals or teams when billed monthly. Annual subscriptions offer discounts.
Here’s another trip down memory lane: once upon a time, we had to take notes (frenetically) during meetings. Bad news for pen and paper: AI transcription apps can now do all the work.
Otter.ai is an AI tool that helps teams capture and repurpose meeting content — by actually joining meetings and listening in. It’s a great productivity tool for marketers who need to convert client meetings, interviews, and brainstorming sessions into actionable content.
Its ability to identify different speakers and key topics makes it particularly useful for agencies handling multiple client meetings.
Key features:
Drawbacks: Accuracy can vary with strong accents or industry-specific terminology. Also, the tool can feel intrusive, especially when used without warning with people outside the team, and may prompt privacy issues.
Pricing: The free plan includes 300 minutes of transcription per month for meetings no longer than 30 minutes. The Pro plan starts at $16.99/user/month, with 1,200 transcription minutes and a 90-minute limit per conversation.
Canva has revolutionized visual content creation for creatives and marketing teams — and now comes with AI on top.
Canva’s intuitive drag-and-drop editor, large library, and AI-powered Magic Design studio streamline design work, making it accessible and efficient for non-designers.
Notable for marketing teams is its seamless integration with Planable, allowing users to design content in Canva and export it for social media publishing within the Planable platform.
Key features:
Drawbacks: Canva is great for simple visuals but does not offer the complex design customizations some professionals might need. Also, the Text-to-Image feature does not always match specific requirements.
Pricing: A free plan with basic features and templates is available. The Pro plan starts at $15/month/user with premium features, including over 20 AI tools.
FeedHive combines AI data-driven insights with scheduling capabilities to optimize social media performance.
The platform stands out through its algorithm that learns from audience engagement patterns to suggest optimal posting times.
FeedHive’s AI can analyze past performance to predict and recommend content strategies that drive higher engagement, making it suitable for marketers looking for an efficient way to optimize campaigns.
Key features:
Drawbacks: FeedHive focuses on providing key performance metrics and trend-based recommendations but may not meet the needs of larger teams or agencies looking for comprehensive, data-driven insights across multiple audience segments.
Pricing: The Creator plan begins at $19/month for individuals, while Brand plans start at $29/month with access to AI features. A 7-day free trial is available for all plans.
SurveySparrow is a customer feedback tool designed for businesses, marketers, and teams looking to streamline survey creation and optimization.
Ideal for gathering insights on customer satisfaction, employee engagement, and product feedback, the platform provides analytics and automation options, helping marketers be more efficient.
SurveySparrow’s AI capabilities help analyze responses in real time, identify patterns, and generate actionable marketing insights. It is a valuable tool for teams seeking to make data-driven decisions productively.
Key features:
Drawbacks: The more advanced AI analytics features are limited to higher-tier plans, and some users report that the learning curve for creating complex survey logic can be steep.
Pricing: A 14-day free trial is available. The platform offers personalized pricing upon entry of contact details.
Runway stands out for its ability to generate, edit, and enhance video content with minimal technical expertise.
With AI-powered video editing and special effects capabilities, Runway simplifies complex editing tasks like object removal, background replacement, and color grading.
It’s particularly helpful for teams creating social media content, ads, or promotional videos, as it reduces manual editing time and expands creative possibilities.
Key features:
Drawbacks: Runway’s text-to-image generator is not the best in class, according to reviews. The tool is also limited to monthly credits and can get expensive afterward.
Pricing: A Basic plan is available for free with limited features and watermarked exports. The Standard plan starts at $12/month and offers advanced AI tools.
ChatGPT is one of the most used platforms for enhanced productivity in creative tasks. It helps marketers research topics, understand audiences, brainstorm ideas, draft content, analyze data, and refine campaigns.
What sets it apart is its ability to understand context and provide nuanced responses across various marketing disciplines, from copywriting to basic data analysis. Many businesses are now leveraging ChatGPT for social media to generate posts, craft engaging captions, and interact with audiences more effectively.
While ChatGPT is helpful across the board and includes chatbots dedicated to various marketing tasks, it lacks the specialization needed for more advanced marketing automation, such as direct publishing or streamlined team collaboration.
Key features:
Drawbacks: The free version is inconsistent during peak usage times, and information is limited to its training cutoff date. Research outputs specifically require fact-checking as the platform sometimes struggles to attribute information correctly.
Pricing: ChatGPT offers a free version, with ChatGPT Plus available at $20 monthly.
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners’ reach.
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