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Scheduling reels ensures your content is timely and relevant, even if you can't be on Facebook 24/7. Can you schedule Facebook Reels ahead of time? Yes, there are 2 ways to schedule new Reels on Facebook easily: natively, via the Meta Business Suite via a third-party...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...
The month of love has just come to an end dear marketers. So it’s time to take a deep breath and relax. Yes, February was filled with love, hearts, kisses, red emojis, roses, proposals. But any busy and significant month for people is by default also a busy and...
Round up the kids, gather the families, and get onto your laptops ladies and gentlemen because it’s time for our monthly wrap-up! Each month we like to start by looking back and summing up what the past month had in store for us, marketers. As it always happens in...
Super Bowl - the only time our industry is genuinely interested in American football. Super Bowl’s commercials are awaited all year-round, and this puts a lot of pressure on brands & agencies. But so far, so good - this year came with a lot of smart jokes,...
Yearly wrap-ups strike curiosity in people. In marketers? Fascination. Us marketers have an almost obsession to see stats about the last year because it helps us understand people, society, trends, and directions. Understanding all that means we can be successful...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than  As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
No one has an eternal monopoly on attention. The media landscape has changed with the mediums of communication to the point where grabbing the attention of a single user or the masses has become an art in itself. People today watch TV, listen to the radio and read...
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