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Planable is the best client-facing social media tool we've ever used and we've used a lot.
"I solemnly swear to create social media posts more often". Whether you're a marketing manager, content creator, or small business owner, you know that publishing consistently is key, especially when managing multiple social media accounts — and you vow to do it. But...
Do you struggle with maintaining the quality and consistency of your company content? A content review and approval process will help ensure all published content meets quality standards and adheres to your brand guidelines. Without a clear review process in place,...
Do you struggle with maintaining the quality and consistency of your company content? A content review and approval process will help ensure all published content meets quality standards and adheres to your brand guidelines. Without a clear review process in place,...
Influencer marketing is a popular way for brands to boost reach and engagement. Good influencers can help brands bypass the tough work of establishing an audience and building rapport, as influencers come with their own established audiences that already (hopefully!)...
Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
Ever notice how you trust recommendations from a friend but skeptically scroll past corporate ads? This response is natural. We’re wired to connect with people, and the era of being impressed by overproduced branded content is over (was it ever even a thing?) It’s not...
Social media isn’t one-size-fits-all anymore (if it ever was). Every platform has its own vibe, audience, and content style. What works on Instagram might flop on LinkedIn. A killer TikTok might not even make a dent on Facebook. If you’re still using the same...
As much as I love Microsoft Word, I must admit it — it's pretty old-school. It's not the best idea if you're looking for something with solid content collaboration capabilities, while the platform's image formatting has always been an issue. That's why I've compiled a...
So, you're on the hunt for the best marketing workflow software to make your marketing management a breeze. Making sure a tool ticks all the boxes can be time-consuming. Which one is the best? I wish I could point you at it up front but — different marketing teams,...
Wake up, social media bestie. It's time for a social media audit, or, as I would call it, a reality check. Social media audits are essential for any brand that cares about its social media results. They reveal what’s working, what’s failing, and how to improve....
Dedicated content writing tools speed up content strategizing, research, and the creation process itself — all without compromising on quality. Plus, they help content collaboration tools move faster with approvals, in-document comments, and a bunch of other handy...
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