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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Social media engagement tools centralize cross-channel comments, mentions, and DMs within unified inboxes. Some platforms also include social listening and sentiment analysis capabilities to help social media teams summarize the audience's opinion on particular topics...
Marketing a SaaS product? It’s a lot. You’re juggling lead gen, onboarding flows, churn reduction, and somehow also expected to be a wizard at SEO, email, and social media management. And with customer expectations changing constantly, “set it and forget it” just...
Marketing a SaaS product? It’s a lot. You’re juggling lead gen, onboarding flows, churn reduction, and somehow also expected to be a wizard at SEO, email, and social media management. And with customer expectations changing constantly, “set it and forget it” just...
8 seconds – that's the average attention span of a human. If you think that number is promising, know that a goldfish is said to have an attention span of 9 seconds. Not too hopeful now, are you? But wait, don't despair. With the right social media hooks, you can get...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
ContentCal is a social media tool that allows teams to manage, schedule, and publish social media content. Like any other social media management software, this too has its own advantages and drawbacks, leading many people to shop for ContentCal alternatives. Whether...
Social media DMs have become an essential component of modern marketing strategies, offering brands a direct and personal way to engage with their audience. Not only do they help humanize your brand, but they also play a key role in building customer relationships and...
Managing a social media campaign comes with a lot of exposure and responsibility. You've got the opportunity to make it big... or fail in the eyes of almost everyone in the company. You're balancing strict deadlines, high expectations, and a lot of moving parts to...
The best social media campaigns are a result of creativity, strategy, and a deep understanding of the audience. They stand out because they tap into the audience's emotions, use real-time trends, and foster genuine connections. Moreover, successful social media...
If you’ve ever posted something on Facebook and thought, “Why isn’t this getting any traction?” you’re not alone. And the answer might be more practical than you think: your post might not be shareable. Literally. If it’s not set to public, it’s like hosting a party...
Influencer marketing is a popular way for brands to boost reach and engagement. Good influencers can help brands bypass the tough work of establishing an audience and building rapport, as influencers come with their own established audiences that already (hopefully!)...
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