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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Despite being built on interaction, social media often lacks true team collaboration behind the scenes. The problem usually starts somewhere between disjointed spreadsheets, endless email threads, and the daily reality of juggling multiple social media accounts...
Marketers today wear a lot of hats. You’re expected to plan strategy, build content calendars, launch campaigns, write copy, analyze performance and do it all fast. The average marketer now juggles more than 10 tools daily just to stay on top of it all. The...
Marketers today wear a lot of hats. You’re expected to plan strategy, build content calendars, launch campaigns, write copy, analyze performance and do it all fast. The average marketer now juggles more than 10 tools daily just to stay on top of it all. The...
Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
Ever notice how you trust recommendations from a friend but skeptically scroll past corporate ads? This response is natural. We’re wired to connect with people, and the era of being impressed by overproduced branded content is over (was it ever even a thing?) It’s not...
Social media isn’t one-size-fits-all anymore (if it ever was). Every platform has its own vibe, audience, and content style. What works on Instagram might flop on LinkedIn. A killer TikTok might not even make a dent on Facebook. If you’re still using the same...
As much as I love Microsoft Word, I must admit it — it's pretty old-school. It's not the best idea if you're looking for something with solid content collaboration capabilities, while the platform's image formatting has always been an issue. That's why I've compiled a...
So, you're on the hunt for the best marketing workflow software to make your marketing management a breeze. Making sure a tool ticks all the boxes can be time-consuming. Which one is the best? I wish I could point you at it up front but — different marketing teams,...
Wake up, social media bestie. It's time for a social media audit, or, as I would call it, a reality check. Social media audits are essential for any brand that cares about its social media results. They reveal what’s working, what’s failing, and how to improve....
Dedicated content writing tools speed up content strategizing, research, and the creation process itself — all without compromising on quality. Plus, they help content collaboration tools move faster with approvals, in-document comments, and a bunch of other handy...
Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
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