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Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
You’ve probably come across the idea of a content workflow if you’re working in content creation. It's no secret that top-notch content is the secret sauce for successful marketing in today's digital realm. But let's face it, creating content is no walk in the park....
You’ve probably come across the idea of a content workflow if you’re working in content creation. It's no secret that top-notch content is the secret sauce for successful marketing in today's digital realm. But let's face it, creating content is no walk in the park....
If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...
You might resonate with this: a marketing approval process that seems to have everyone involved at every step. Take creating an editorial calendar, for example. It starts with the boss’s review, moves to editorial proofreading, then the project manager aligns it with...
Did you know that multi-channel marketing can increase engagement by over 300%? In other words, a solid content distribution strategy will put your business in the spotlight and strengthen relationships with the target audience. However, manually promoting, publishing...
TikTok is more than a tool for in-app interaction. Adding links to your TikTok account is a great tactic for driving traffic to your website, promoting products, and increasing overall engagement. Whether you're a social media manager, business owner, or content...
With over a billion websites online, holding someone’s attention for even a few seconds is challenging. Killer content is your secret weapon. Your audience craves content that meets their needs. They want something that stirs their emotions and compels them to act....
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Whether you're a marketing or advertising agency, you know that choosing the right marketing tools for agencies isn't just beneficial — it's essential. From fine-tuning content creation to approving a marketing calendar, these tools empower your agency to keep up with...
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