With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...
Mastering targeting on Meta Ads: science, strategy, or both?
Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
Mastering targeting on Meta Ads: science, strategy, or both?
Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...