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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Have you ever had to manage a full project from start to finish? I remember the first time I was put in charge of delivering an important content project. It was stressful. And while I understood what was needed, I was learning about how to build a project management...
Is your LinkedIn strategy out-of-date or missing entirely? Time to fix that! Far from being just a job-search tool, LinkedIn has grown into a powerful platform for both employer branding and lead generation. Continue reading to discover my best practices and expert...
Zoho offers many software solutions for different business processes, from marketing to business intelligence. However, building a solid content workflow often requires more specialized tools, so many teams and agencies turn to Zoho alternatives. This is especially...
Bluesky is booming. The platform grew by roughly 13 million users from September to November 2024 — that's 12 new users every second. X, on the other hand, recorded a loss of 23 million users from April to September — that's almost as much as Bluesky's entire user...
When you're picking the right digital tools for your marketing team or your business, there are so many to choose from that it might leave you scratching your head. After all, a proper marketing campaign plan involves a lot more than simply promoting your business...
AI productivity tools have changed how marketing teams and agencies work, turning hours of manual tasks into minutes of automated bliss. From generating social media content to analyzing campaign data, AI marketing tools are helping marketers streamline tasks and...
I recently attended Webstock. An event where I heard so many top creators share that (just like me) they're still struggling with the many moving parts of content creation. It really struck me how essential it is to automate where possible. The content creation tools...
A YouTube content strategy can help you deliver on your brand goals. But making high-quality videos can be challenging, especially compared to other types of content, and even more so if you're managing other social media platforms. That's where a YouTube content...
"Brand" is one of those diffuse concepts that nobody can fully agree on. Ask three specialists what a brand is, and you could get just as many answers. And the sad truth is that it doesn't really matter what we think our brand is. Our customer decides our type. That...
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