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7 Ways to Prove Your Social Media Value as a SM Manager

7 Ways to Prove Your Social Media Value as a SM Manager

Proving the value of social media work isn’t always easy. Unlike sales or other departments with clear ROI, social media’s impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts,...

What You Should Expect From Your Social Media Agency

What You Should Expect From Your Social Media Agency

Social media agencies can deliver spectacular results. But so often I’ve heard about situations where expectations were not aligned, scope wasn’t clear, and the client walked away with a sour taste from the experience. Over the last 10 years, I’ve run a social media...

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