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A social media approval process is the foundation of great social media teams. It simplifies and empowers collaboration. It helps Social Media Managers involve multiple people with various points of view, backgrounds, product knowledge, and audience insights. Use a...
NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
Video has been a key trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy: videos are much more likely to get great engagement compared to posts with photos alone. In the past,...
Ready to jump into the world of Instagram videos and learn how to make Reels? You’ve heard all about Instagram Reels, you’ve watched hundreds, but you're not sure where to start with creating them. Or even why you need Reels in your Instagram content strategy. We've...
The first quarter of the year is already up. Some of you believe your social media strategy is set. Some may say it’s a “work in progress.” While some are still wondering where to start. However, this piece is for you, no matter which category you fall in. You know...
Social media marketing is a crucial part of every brand's digital strategy, but it can be challenging to consistently create fresh and unique content that your audience responds to. But with ChatGPT, marketers can breathe a sigh of relief. This new conversational...
With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...
Looking to level up your social media organization so your team can produce better results in less time? In this article, I’ll show you how seven simple steps can streamline your content creation, maximize engagement, and drive conversions – all by optimizing how you...
One rule of thumb says that you should post something on Facebook every day. Doesn’t sound too hard, eh? But you also have to consider Twitter, LinkedIn, TikTok, and Instagram. Since posting the same content on all networks isn’t an option, you need to get creative,...
While social media is an inherently collaborative medium, you'd be surprised by how often its "collaboration" component gets lost in the ether. Usually, somewhere between spreadsheets and eternal email threads while juggling multiple social media accounts. Social...
In 2024, the top spots on the search engine results page (SERP) have already been claimed, and the most successful keywords are already in use. Many essential SEO best practices have been implemented by B2B content marketers, leaving limited conversations to explore,...
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