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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
Social media agencies can deliver spectacular results. But so often I’ve heard about situations where expectations were not aligned, scope wasn’t clear, and the client walked away with a sour taste from the experience. Over the last 10 years, I’ve run a social media...
Agencies and agency founders are super hungry for insights on how to really nail their pitches and proposals. So, I got together with Graham Todd, Co-Director of Spaghetti Agency, and Adam Hempenstall, CEO and Founder of Better Proposals, to pick their brains on the...
Going viral is a matter of chance, but constantly engaging your audience is about formulas and repeating what works. With Planable's post templates you can now efficiently produce content that delivers. No copy pasting. No browsing through countless past content or...
Not leveraging the power of video marketing is a mistake in and of itself, it seems. But what happens when you need to take advantage of TikTok's video platform? You will need to invest in new tools, develop unique content, and use a TikTok scheduler to plan a winning...
Whether to increase brand awareness, generate new followers, or encourage user-generated content, hosting an Instagram takeover is a powerful marketing tool. For social media managers, it's an excellent way to inject some personality into a business account, be it in...
You’ve just finished planning a month’s worth of social media content. You’ve scheduled dates in your calendar, your creative team has their instructions, and you’re about to start posting. The problem? You’re dreading it. It took you a lot of time to plan...
Is your brand voice getting lost in the noise of social media? Well, using Twitter communities can make all the difference. In this article, we’ll explore how you can use a Twitter or X community to start conversations and keep an authentic voice that resonates with...
Creating content that appeals to your audience can be difficult. Audiences are huge, diverse, and particular, and there are so many platforms and content styles that marketers can struggle to spark engagement. Personalization is key to getting the right content in...
Have you ever felt like your stakeholders’ expectations for social media are a little bit misaligned? In some cases, perhaps more than a little bit. My agency, Creative Solutions, has been around for 10 years and we’ve experienced this plenty of times, especially in...
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