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Planable is the best client-facing social media tool we've ever used and we've used a lot.
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
Many times, social media marketers have to manage multiple Facebook accounts, and it's just not fun. Switching between multiple accounts, changing pages, and always staying on top of every feed — that's how you get anxious and, eventually, make mistakes like posting...
Many times, social media marketers have to manage multiple Facebook accounts, and it's just not fun. Switching between multiple accounts, changing pages, and always staying on top of every feed — that's how you get anxious and, eventually, make mistakes like posting...
Social media moves fast. Like, blink-and-it’s-a-new-trend fast. So how do you stay ahead without constantly doomscrolling or living on TikTok “for research”? One word: newsletters. The right newsletter is like a savvy internet friend who’s doing the scrolling for you....
Whether you're a marketing or advertising agency, you know that choosing the right marketing tools for agencies isn't just beneficial — it's essential. From fine-tuning content creation to approving a marketing calendar, these tools empower your agency to keep up with...
Analytics are essential when it comes to optimizing your Facebook presence, but Meta Business Suite often makes getting the simplest information difficult. And sometimes downright frustrating. If you're looking to get Facebook insights from tools with friendlier...
When you’re picking the right digital marketing tools for your team and business, there are so many to choose from that it might leave you scratching your head. After all, a proper marketing campaign plan involves a lot more than simply promoting your business with...
Collaboration around social media content has become a normalized part of modern marketing. Brands are either working with colleagues across borders, external people (like freelancers) or working with client social media accounts. Workflow, content and communication...
We fixate on views, likes, shares, and comment counts. We obsess over the flashy metrics that glitter on our dashboards. But behind every heart and thumbs-up lies something far less superficial: a human feeling. People don’t engage with your content just because the...
Social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences exchange real...
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
Lacking inspiration or juggling multiple social accounts? Tired of staring at a blank screen, wondering what to post on Instagram? Been there. In this article, I'll provide you with a month's worth of valuable Instagram post ideas that will keep your followers engaged...
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
