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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
Maybe you're managing a Twitter profile for a business or organization and want to ensure that your tweets are spaced out evenly throughout the day. Or perhaps you're planning for a big event and want to ensure that your followers don't miss any of your updates....
Maybe you're managing a Twitter profile for a business or organization and want to ensure that your tweets are spaced out evenly throughout the day. Or perhaps you're planning for a big event and want to ensure that your followers don't miss any of your updates....
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He doesn’t have Instagram, or Facebook, or Snapchat, and he hates TikTok. He consumes all his media on YouTube. The car he...
2022 was an exciting year for social media. If I were to summarize it instinctively, I'd say I remember Instagram updates galore, TikTok's rise to fame, and Elon Musk. No need for any extra words to understand that. As reliable as my selective memory is, I felt...
Personalization rarely comes up in the context of social media. We personalize emails, website experience, banners, and even product experience in some cases. But we’re reserved when it comes to social media. Maybe that’s because we’re not sure if it’s even possible....
Feeling anxious about the upcoming Black Friday? Fortunately, there’s no need to reinvent the wheel — we've included all the resources you need to nail your Black Friday marketing. We know that planning Black Friday sales and social media posts from scratch can be...
Instagram is one of the most popular social media platforms in the world. It has over a billion active users, and that number will only grow! Humans spend an average of 2.5 hours on social media every day. If you're a marketer, it's important to know which Instagram...
If the upcoming Thanksgiving makes you feel anything but grateful, you’ve come to the right place, fellow marketer! We know that planning marketing campaigns from scratch can be time-consuming. That’s why we’ve created a complete Holiday Marketing Kit that you can get...
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