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15 essential social media metrics to track in 2025

15 essential social media metrics to track in 2025

Watching metrics like a hawk speeds up your decision-making process. Getting a good handle on social media metrics means illuminating audience behavior and preferences. You measure the impact of each new iteration of a social strategy but also make data-driven...

Social Media Editing Tips, Tricks & Best Practices in 2025

Social Media Editing Tips, Tricks & Best Practices in 2025

Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...

How to Create Social Media Guidelines For Your Business

How to Create Social Media Guidelines For Your Business

In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...

What You Should Expect From Your Social Media Agency

What You Should Expect From Your Social Media Agency

Social media agencies can deliver spectacular results. But so often I’ve heard about situations where expectations were not aligned, scope wasn’t clear, and the client walked away with a sour taste from the experience. Over the last 10 years, I’ve run a social media...

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