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Planable is the best client-facing social media tool we've ever used and we've used a lot.
RecurPost has earned its place as a go-to tool for social media scheduling, especially for small businesses and entrepreneurs who want to save time by recycling evergreen content. But like any platform, it isn’t perfect. Some users find its dashboards not very...
Sep 19, 2025
Choosing the right Instagram tools for a successful brand toolkit is vital to flawless and smooth Instagram management — especially in times of never-ending content creation.
Instagram marketing tools help teams streamline marketing efforts, making it easier to produce high-quality visual content and rock their presence on the Instagram app. Scheduling IG posts, asset creation, influencer collaboration — there are tools for everything.
In this article, I’ve gathered the best Instagram tools for easy content management. Check them out and find the right ones to build a toolkit that fits your brand perfectly!
Instagram management tools can significantly streamline and enhance your social media strategy. Here’s what to look for:
We already have Meta Business Suite, and it’s no good. Instagram marketing tools should be simple and clear.
The best IG tools enable your team to work together for better results.
Instagram business tools provide insights into performance and audience engagement.
A content calendar helps you organize posts, Stories, and Reels in advance.
Some Instagram marketing tools help you find and collaborate with influencers and manage content created by your followers.
Pay attention to compatibility with other marketing tools and platforms you use.
Planable is more than just an Instagram tool — it’s a collaborative social media management platform that makes content creation easy, fast, and painless, whether it’s for Instagram or other social networks.
Social media content calendar in Planable
From ideation to final green light and analytics gathering, Planable has everything covered with a neat content calendar with multiple views and filters, image and video editing tools, previews, and more. Your team can use their collective creativity to polish your brand’s Instagram feed to perfection using real-time comments, text suggestions, annotations, and internal notes.
Collaboration on an IG post in Planable
In Planable, you can also set up customizable approval flows to manage Instagram Reels, Stories, and posts effortlessly. This is especially helpful for remote teams and marketing agencies who need to keep their colleagues and higher-ups in the loop without sacrificing the speed of posting.
Multiple levels of content approval in Planable
Plus, Planable allows for automatic publishing to all major social channels, so you don’t have to do it manually. Ever. And with Planable’s Universal Content features, you can seamlessly collaborate with your team on any other type of content, from blogs to newsletters and emails.
Key features:
With Planable, you can plan and schedule posts, Stories, and Reels for Instagram. The platform will publish it automatically at the time you set during planning.
Schedule an Instagram post to go live together with your brand’s first comment — no need to stick around for the publishing to leave it there manually.
Check what your post will look like when it is posted. Planable offers multiple views, including Grid and Feed, to ensure your profile looks consistent and on-brand. You can also plan your Instagram grid in advance for a cohesive look.
Instagram grid view in Planable
Planable allows you to add location tags and tag people on pictures you post to boost discoverability and increase engagement.
Easily identify top-performing content and show the value of your work with Planable’s intuitive and sleek Instagram analytics.
Planable’s reporting dashboard for Instagram
Pricing:Â Planable offers 50 free posts as a trial period with no time limit. After that, upgrade for $33/month or choose a custom pricing option based on the number of workspaces and users.
Sprout Social is a robust social media management platform for big brands and marketing agencies. With advanced analytics tools and extensive reporting, Sprout Social enables teams to manage their Instagram accounts more efficiently and build data-driven strategies.
Key features
Pricing: Sprout Social offers a 30-day trial period, but the upgrade is expensive — their four paid plans start at $199/month/person.
Buffer is an intuitive Instagram tool for efficient social media management, perfect for small to medium-sized businesses. It helps teams schedule social media content for Instagram and other platforms and gather basic analytics on Instagram post performance.
Key features:
Pricing:Â Buffer bills based on the number of channels. There is a free plan where you can schedule posts for up to three accounts, and the upgrade with analytics starts at $6/month/channel.
Later is an Instagram-centric scheduling tool, perfect for companies prioritizing their presence on visual social media platforms like Instagram, Pinterest, and TikTok.
Originally designed with Instagram in mind, Later still caters to Instagram specifically, with additional tools like the AI-powered caption writer and relevant hashtag generator.
With Later, you can customize your Instagram bio link to make it more on-brand and organize it to match your business goals.
Key features:
Pricing:Â Later has a free plan and three paid options starting at $25/month.
Hootsuite is a social media management platform that offers many IG tools to help you manage your presence on the platform. As a comprehensive solution, it allows teams to plan and schedule Instagram posts, analyze performance, utilize social listening, and run ad campaigns.
Besides classic content planning features, Hootsuite offers an exciting report on social media ROI. It analyzes your organic performance, web traffic, and paid Instagram ads to identify which campaigns drive the most leads.
Key features:
Pricing:Â Hootsuite has a free trial and paid plans available from $99/month.
Planable’s AI helps you create on-point, punchy copy for your Instagram captions. It’s the ultimate way to overcome writer’s block and craft a compelling caption that complements your visual content. Never be scared of the blank page again!
Rewriting Instagram caption with Planable AI
Key features
Pricing:Â Planable AI is a part of Planable’s subscription. You can try it with the 50 free posts Planable offers and upgrade after for $33/month.
If you’re running a small business, managing a brand, or just trying to grow your presence online, Venngage makes Instagram posts easy. Its professionally designed library of customizable templates helps you create scroll-stopping visuals that actually look professional. And when you want a little extra inspiration, the built-in AI Instagram Post Generator can help you keep your branding sharp.
Key features
Pricing: Venngage offers a free plan with basic templates. Premium plans start at $10/month, unlocking advanced templates, branding features, and collaboration tools.
Canva is one of the best Instagram tools for easy, user-friendly graphic design. It’s a comprehensive design tool that helps teams with no designer on board rock their visual appearance on Instagram.
Canva stands out with its drag-and-drop functionality and extensive library of social media templates. With little to no design skills, you can create coherent branded Instagram stories and posts in minutes.
Key features:
Pricing:Â Canva has quite a robust free plan. But if you need more than free tools for your tasks, you can upgrade for $11.99/month.
Adobe Express (formerly Adobe Spark) is designed for quickly creating high-quality social media content. It offers various templates for Instagram Stories, posts, and Reels.
You can easily remove background, trim and merge videos, resize your Instagram photos and media files, and even edit PDFs — sometimes, social media managers have to do unexpected things.
Key features
Pricing:Â Adobe Express has a free plan. You can upgrade for $9.99/month.
CapCut is a popular free app for video editing. Initially created for TikTok, it works great for Instagram Reels and animated Stories. Short videos are a huge part of the social media strategy for Instagram growth, so CapCut is a must-have.
In CapCut, you can trim, merge, and edit your video clips, add subtitles, create voiceovers, apply visual effects and animations, and more.
Key features
Pricing:Â CapCut has a mobile app with paid premium features. However, the same tools are free through CapCut’s desktop version.
Fliki is an excellent tool for effortless, professional-quality video creation using AI. It’s perfect for content creators, marketers, educators, and social media enthusiasts who need to produce engaging videos quickly.
Fliki stands out with its realistic AI avatars and natural text-to-speech capabilities, making video production seamless. With minimal effort, you can transform text into polished videos in minutes.
Key Features:
Pricing: Fliki offers a robust free plan, providing 5 minutes of credits per month. For more extensive needs, upgrade to the Standard plan at $21/month, the Premium plan at $66/month, or the Team plan at $144/month for three seats.
Lensa AI is a simple mobile photo editing app that can help you refine your Instagram photos in seconds. It’s easier than Adobe Lightroom or other tools with more broad functionality. Lensa refines pictures and videos quickly, so it’s a great app to use on the go.
Key features
Pricing:Â Lensa is a free app with built-in purchases for some features and filters.
Planable offers a comprehensive and user-friendly way to read your Instagram analytics. You can easily spot the best-performing content and gain in-depth insights on each piece. You can then easily crunch those numbers and refine your Instagram strategy.
Instagram analytics in Planable
The platform offers insights into Instagram followers, reach, impressions, engagement, and profile visits. Planable differentiates paid and organic results, making it easy to evaluate the efficiency of your strategies.
Key features
Pricing:Â The Planable Analytics tool is a $9 add-on to Planable’s subscription. Try it for free for the first 50 posts and upgrade for as little as $33/month.
Keyhole offers a range of Instagram analytics tools to monitor metrics and gain in-depth insights into performance. The platform specializes in tracking hashtags and social media campaigns. With Keyhole, you’re up for real-time monitoring to evaluate the impact of your hashtags and campaigns as they unfold.
Keyhole can also forecast the future performance of your Instagram campaigns based on real-time data, giving you a glimpse into the future.
Key features
Pricing:Â Keyhole has six paid plans starting at $89/month.
Display Purposes offers Instagram analytics tools to amplify your Instagram growth. It’s an Instagram-specific tool that leverages hashtags in social media posts.
This tool optimizes your hashtag strategy with advanced hashtag search, collections, and analytics. Display Purposes can identify hashtags that perform the best and organize them in collections for quick access.
Key features
Pricing:Â Display Purposes has four paid plans starting at $14/month.
Reputation’s Social Suite is an analytics tool for social listening and sentiment analysis. It helps teams monitor the brand comprehensively on multiple platforms, including Instagram.
With Reputation, you can track mentions, reviews, and customer feedback and address all comments directly from the app.
Key features
Pricing:Â Reputation offers a free demo and custom pricing.
Awario is a social listening tool designed to monitor your brand’s online presence across various platforms, including Instagram. Its core idea is to provide real-time data, collecting brand mentions, customer feedback, and industry trends.
Awario can track conversations and mentions in multiple languages, offering global brands a comprehensive view of their reputation worldwide.
Key features
Pricing:Â Awario has a free trial and three paid plans, starting at $49/month.
Modash is an influencer marketing platform designed for brands looking for a perfect influencer match on Instagram. It offers a powerful search engine to find influencers by niche, location, engagement rate, and more, simplifying the process of identifying the right partners for your brand.
Key features
Pricing:Â Modash has a 14-day trial period and four paid plans starting at $120/month.
TINTÂ aggregates user-generated content for brands to repurpose across their social media accounts, including Instagram. This platform allows brands to curate and display UGC, enhancing authenticity and engagement.
Key features
Pricing:Â TINT offers custom pricing depending on your needs.
Phlanx is a multifaceted tool for influencer marketing. It provides engagement calculators, an influencer audit, and a directory for influencer collaboration. Its focus on engagement metrics helps you see the real metrics behind the number of likes or followers to run an impactful influencer campaign.
Key features
Pricing:Â Phlanx has a 30-day trial period and three paid plans starting at $49/month.
Repost for Instagram makes sharing user-generated content on your Instagram profile easy, crediting the original creator. This is the most straightforward way to enhance your content plan with authentic, user-contributed posts.
Key features
Pricing:Â Repost has a free version most users would find sufficient. You can upgrade for $4.99/month.
The right tools make Instagram management easy — plan, schedule, collaborate, and track performance without the hassle. Whether you’re a small business or a big agency, having the right setup keeps your content on point and your workflow smooth. Pick the IG tools that fit your needs, and make Instagram work for you, not the other way around.
If you’re looking for a place to start, Planable lets you try it out for free with your first 50 posts.
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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