The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Social Media in Higher Education: Opportunities, Challenges & Examples
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Creator Economy Insights: How to Execute an Outstanding Creator Marketing Strategy
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
Business Marketing Social Media
Harnessing NFT Marketing to Grow Your Business
NFTs… You might love them, you might hate them, but one thing’s for sure — you’ve definitely heard a lot about them in the last couple of years. NFTs (or non-fungible tokens) exploded onto the scene in 2020 and rode a monumental wave of popularity between 2020 and...
Inspiration Marketing Social Media
Your Brand Needs an Alter Ego on Social Media. Here’s why
We're way beyond discussing whether social media is important for brands or not. We know this. All brands want to be liked and popular on social. The burning question now is, "How?". We're all looking at the same handful of brands that made it truly big on social. How...
The Importance of Mental Health When Working in Social Media
If we've ever chatted, you most probably heard me at least once mention something about the importance of mental health. I’m so passionate about this topic that I just can’t shut up. Honestly. I started working in social media during college from a desire to turn a...
10 million. Going on 100!
Hey, dear marketing folks! I couldn't be more thrilled to announce an important milestone that has us dancing on cloud nine. Together, you've created a whopping 10 million pieces of content in Planable! via GIPHY We want to give a shoutout to you — our awesome users...
5 Steps to a Successful Crisis Management Plan on Social Media
Social media has created new opportunities to reach customers and spread brand awareness. But it has also created many new opportunities to offend the masses and face public cancellation. We’ve all seen it happen — a company decides to try something clever, posting a...
7 Ways Social Media Managers can Prevent Burnout
147 minutes per day. That’s the average daily social media usage of internet users worldwide. It might not look like a lot, but that’s over one month of non-stop social media usage per year. That number is significantly higher for social media managers, which...
Announcement Inside Planable Product Update
Create content faster with Planable AI
AI is the marketer’s dream assistant to remove writer’s block and put out content faster. So I bet you’ve tried at least one AI tool by now. But why waste time switching between tools and teaching general AIs about social, when you can have it all in one integrated...
Announcement Inside Planable Social Media
A Game Changer For Social Media Managers: Publish Instagram Stories Directly from Planable
We’ve all been waiting so long for this. So we'll make it short. You can now publish Instagram stories directly from Planable! 🎊⚡️ Here’s how it works: 1. Create your stories. Add the photos, videos, and text (in your preferred font). Get feedback from your...