Social media is a lot of work: you have to create, schedule, approve, and distribute content, not to mention analyze its performance afterward. You can do it all manually, but once you have more than one or two accounts, you're in for many headaches. Social media...
![11 Essential Social Media Tools to Grow Your Business in 2024](https://planable.io/wp-content/uploads/2024/06/social-media-tools.png)
11 Essential Social Media Tools to Grow Your Business in 2024
Social media is a lot of work: you have to create, schedule, approve, and distribute content, not to mention analyze its performance afterward. You can do it all manually, but once you have more than one or two accounts, you're in for many headaches. Social media...
Positive Impact Marketing: 3 Ways to Use Social Media for Good
We've all heard the saying, "There's power in numbers." And when it comes to social media, that statement is true. I love social media as a tool to amplify your message and connect with people. We talk a lot about social in our certification and courses, as it's truly...
10 Steps to Create a Versatile Social Media Style Guide for Your Brand
Have you ever scrolled on Instagram and suddenly stopped in your tracks after coming across an incredibly well-put-together profile? You know, the ones with a cohesive aesthetic and carefully curated details that effortlessly draw you in. Well, that's no accident —...
9 Underestimated Skills of Highly Successful Social Media Managers
According to Backlinko, nearly 56.8% of all global internet users currently use social media. Given social media’s prevalence, businesses have realized the value of hiring a social media manager to manage their multiple social media accounts. But what differentiates...
Budget-Friendly Ideas to Bring Your Brand Story to Life
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
20 Dumb Tweets and Twitter Fails to Make Your Day
After so much educational and helpful content, we thought we all deserve some laughs. So in an effort to make your day, we rolled up our sleeves and searched the internet for dumb tweets that have us scratching our heads wondering: “How? How in the world did that make...
The Case for (and Against) AI in Content Marketing
It seems like you can't go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I've been following the debate closely. So thought I'd share my own thoughts on the actual benefits and drawbacks...
How Organic Social Media is More Important Now Than Ever Before
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
Migrating from ContentCal to Planable
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
How To Harness The Power Of Smarketing (Sales and Marketing)
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice - you'll see the power of smarketing. On one side,...