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Planable is the best client-facing social media tool we've ever used and we've used a lot.
If you’ve ever struggled with Instagram disconnects, glitchy scheduling, unhelpful support, or Buffer’s strict per-channel pricing, you’re not alone. Many users find its limits more frustrating than helpful. That’s why I’ve looked at the top Buffer alternatives to...
I’ve been in social marketing for 5+ years now. I started Grad Girl Marketing back in 2020, during the COVID-19 pandemic, and grew it to 400K+ members. I partnered with 70+ brands, including Adobe, Kate Spades, Bright Network, and others. And if there’s one thing...
I’ve been in social marketing for 5+ years now. I started Grad Girl Marketing back in 2020, during the COVID-19 pandemic, and grew it to 400K+ members. I partnered with 70+ brands, including Adobe, Kate Spades, Bright Network, and others. And if there’s one thing...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
Creating content without a clear direction can be draining. When I lacked proper content planning, I often felt lost about what to post next. My publishing schedule was inconsistent, and despite all the effort, I wasn't sure if the content I created supported broader...
Marketers routinely face challenges like negative comments spreading quickly, PR crises unfolding in real time, and the uphill battle of maintaining brand trust online. Protecting a brand’s image online has become just as important as creating great campaigns. With...
Having a consistent social media presence is about having an open flow of communication with your audience and encouraging customer engagement at a deeper level. But without proper social media inbox management, you can quickly be stretched too thin juggling multiple...
Threads is still in its figuring it out era, which makes it both confusing and kind of exciting. It feels like yet another platform to show up on, but there’s something happening here. The vibes are looser, the stakes feel lower, and there’s real potential to build...
Social media listening is one of those things marketers know they should do but don’t always know where to start. With so many online conversations happening across all social media networks imaginable, it’s easy to feel lost in the noise. But done right, social media...
Social media engagement rate measures how actively your audience interacts with your content, but each platform calculates it differently. Instagram uses likes/comments/followers, while TikTok includes shares, saves, and completion rates in their algorithm scoring....
Struggling with what to post on LinkedIn? To any marketer, it can be challenging to write engaging posts on LI that consistently resonate with your audience. That's why I've put together a month's worth of LinkedIn post ideas to help you avoid the content block....
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