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Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Relevant, up-to-date digital content can help with driving traffic, search engine optimization, and brand equity. But strategic content management isn't just about keeping things fresh. It's about empowering your team to work smarter, not harder, while achieving goals...
Do you feel like you're stuck on the hamster wheel of content creation? You're not alone. That's why robust marketing planning software tools are essential when executing a content marketing strategy. You need to track tasks, handle team collaboration, manage multiple...
You know what they say about content: you publish once and distribute forever. One way to put this into action is by learning how to turn articles into Instagram posts. This repurposing strategy can help you diversify your content, expand your reach, and generate more...
Are you one of the marketers who have a fine-tuned marketing workflow? If not yet, then stay tuned — we'll guide you to one! Workflows help marketing teams stay on track with their tasks, align with the strategy, and organize the living chaos of robust marketing...
Search engine optimization involves a lot of things — keyword research, content planning and creation, page analysis, and that's just to name a few. This process can turn into a real headache without the right set of SEO agency tools in place. That's why today I'll...
Content workflow software comes hand-in-hand with smart content production scaling. On the other hand, creating more content puts your content processes to the test: can you deliver on time without compromising on quality? Whether you're an in-house content-focused...
![Top 5 Marketing Concepts with Examples [2025]](https://planable.io/wp-content/uploads/2022/01/top-marketing-concepts.png)
Nowadays, there’s a strategy for anything. It almost feels like professionals don't move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens...
Do you struggle with maintaining the quality and consistency of your company content? A content review and approval process will help ensure all published content meets quality standards and adheres to your brand guidelines. Without a clear review process in place,...
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