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Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
A marketing planner is an incredibly useful asset for any marketer. A single source of truth for the whole team, it helps you stay on track and maximize the impact of your efforts. Whether you're dealing with one blog post a week or a multi-staged cross-department...
Content scaling always gives me a mix of emotions. It's exciting and daunting in equal measure. Part of me thinks we're already putting out so much — how can we produce more content without losing quality or sanity? That's why I'll only consider content scaling when I...
Proving your social media return on investment (ROI) can be a challenging process. But proving your value as a social media manager goes beyond numbers. It means showing that your work isn’t just "posting stuff", but driving brand awareness, community engagement, and...
How often do you use insights from social media metrics in your everyday workflow? Let me share a secret with you – I hardly used them at all when I began my marketing career. I used a lot of guesswork back then. And honestly, it felt a little bit overwhelming to make...
Social media is not just difficult to avoid, it’s omnipresent. Even people that have quit smartphones watch the occasional YouTube video. Or use LinkedIn for work. And where there’s social media, there are influencers. Love them or hate them, it’s quite obvious...
If you publish Pinterest content daily or weekly, you've got two options: the hands-on approach of manually publishing in real time or the easy-breezy automation of a Pinterest scheduler. And if you choose the scheduling route, there are two ways to make your Pins...
Sometimes, managing Instagram accounts can seem like a lot, right? While you obsess over the algorithm, brainstorm ideas for reels, or try to figure out the best way to increase engagement, you also have to make time for content creation, keep up with influencers or...
Looking for Facebook marketing tools to streamline your everyday tasks? I've got you. Facebook marketing tools are trustworthy companions of social media marketers. They help you automate content publishing and schedule your Facebook posts in advance, dive deeper into...
Need to manage multiple LinkedIn accounts? I know the struggle – constantly jumping between separate docs to note down ideas, draft new content, and schedule LinkedIn posts. Then, once they’re live, you’re spending what feels like the entire day toggling between...
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