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Planable is the best client-facing social media tool we've ever used and we've used a lot.
From cat memes to customer conversations, the internet doesn’t clock out. And neither do the comments. Content moderation tools help you stay one step ahead, so your brand can stay cool, calm, and collected (even when the comment section isn’t). Managing multiple...
A proper social media management tool helps social media managers streamline their processes, speed up approvals, improve social media strategies, and dodge many headaches using the power of automation. However, in the battle of Hootsuite vs Sprout Social, there are...
A proper social media management tool helps social media managers streamline their processes, speed up approvals, improve social media strategies, and dodge many headaches using the power of automation. However, in the battle of Hootsuite vs Sprout Social, there are...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
Emplifi is a unified social media management and customer care platform with tons of advanced functionalities for creating content and improving multi-channel performance. But, like any solution, it does have drawbacks, issues that Emplifi alternatives can fix. For...
The search for robust Hootsuite alternatives is growing as the platform shows its age. In my testing, the same friction kept coming up: a dashboard that feels cluttered, social profiles that need reconnecting at the worst moment, and core features (analytics, approval...
We can all agree that social media can be quite addicting. Swipe up, up, and up until you reach the end of the feed. And while you were swiping, a bazillion new posts appear, so you’re back to where you started. But what can break the cycle? What can stop us for a...
Social media automation tools go beyond simple social media calendars, although those are super helpful too. Automation tools help marketing agencies keep about their wits when managing accounts for multiple clients. Whether it's streamlining content management,...
For years, marketers fed the Content Monster with nonstop posts. Big names said volume won, so we treated visibility like a numbers game. That playbook’s outdated. Engagement now hinges on quality and clear relevance. According to the GWI study for the Financial...
Do you keep posting videos without seeing an increase in conversions? A solid TikTok marketing strategy can help with that. The comment to cart pipeline is real and 68% of users say brands should use the comment section to better understand their audience, but a lot...
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