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Does the complex interface of Meta Business Suite or LinkedIn Analytics make you sigh in frustration? With overwhelming data and performance glitches, native social media analytics tools can be a source of annoyance. Luckily for agencies, business owners, and social...
Does the complex interface of Meta Business Suite or LinkedIn Analytics make you sigh in frustration? With overwhelming data and performance glitches, native social media analytics tools can be a source of annoyance. Luckily for agencies, business owners, and social...
Does the complex interface of Meta Business Suite or LinkedIn Analytics make you sigh in frustration? With overwhelming data and performance glitches, native social media analytics tools can be a source of annoyance. Luckily for agencies, business owners, and social...
Social media advertising is hardly optional nowadays. With organic reach shrinking, ads help brands stay visible, drive engagement, and convert customers. But there's a lot about ads that doesn't make immediate sense. Which platforms would work for your brand? What...
Tracking Facebook Ads performance with native Meta Business Suite is often enough to get the job done. But the platform is far from intuitive, and finding the metrics you actually want to see sometimes gets quite frustrating. In short, you'd be better off with...
If you manage Instagram business accounts, you've surely also had to deal with Instagram Insights and Meta Business Suite. Going through the complex interfaces and having to search through countless tabs for simple Instagram metrics, you've already felt the common...
Hootsuite vs Buffer — a tough decision when it comes to picking the right social media management tool. Both platforms optimize social media performance through analytics, boost productivity by scheduling posts ahead of time, and bring teams on the same page via...
Analytics are essential when it comes to optimizing your Facebook presence, but Meta Business Suite often makes getting the simplest information difficult. And sometimes downright frustrating. If you're looking to get Facebook insights from tools with friendlier...
The world of content creation is becoming more and more diverse. From YouTube videos, Instagram photos, and podcasts to live streaming on Twitch; there’s an entire plethora of digital creators building careers out of sharing content with their audience. A lot has...
Brandwatch seems to check all the boxes social media managers may look for at first, it handles content planning, analytics, social media monitoring, influencer marketing, and loads more. But it does lack critical features and is often subject to bugs. So, let me walk...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
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