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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Did you know that multi-channel marketing can increase engagement by over 300%? In other words, a solid content distribution strategy will put your business in the spotlight and strengthen relationships with the target audience. However, manually promoting, publishing...
Wake up, social media bestie. It's time for a social media audit, or, as I would call it, a reality check. Social media audits are essential for any brand that cares about its social media results. They reveal what’s working, what’s failing, and how to improve....
Wake up, social media bestie. It's time for a social media audit, or, as I would call it, a reality check. Social media audits are essential for any brand that cares about its social media results. They reveal what’s working, what’s failing, and how to improve....
What did it look like? The day you realized your teams need workflow management software. Was there a collaboration issue or a feedback session that lasted forever? Maybe time management caused trouble again? I bet it actually wasn't a single day but multiple days and...
Does your team waste precious time organizing and sharing marketing assets? Are you often confused between countless folders and multiple versions of the same document? It's probably time to evaluate and update your marketing asset management process. Marketing asset...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
A sharp hashtag strategy is your gateway to discoverability. Hashtags help categorize your content, connecting it to relevant communities and conversations and fostering brand exclusivity. But if you manage multiple social media accounts across different platforms,...
A marketing planner is an incredibly useful asset for any marketer. A single source of truth for the whole team, it helps you stay on track and maximize the impact of your efforts. Whether you're dealing with one blog post a week or a multi-staged cross-department...
Content scaling always gives me a mix of emotions. It's exciting and daunting in equal measure. Part of me thinks we're already putting out so much — how can we produce more content without losing quality or sanity? That's why I'll only consider content scaling when I...
Proving your social media return on investment (ROI) can be a challenging process. But proving your value as a social media manager goes beyond numbers. It means showing that your work isn’t just "posting stuff", but driving brand awareness, community engagement, and...
How often do you use insights from social media metrics in your everyday workflow? Let me share a secret with you – I hardly used them at all when I began my marketing career. I used a lot of guesswork back then. And honestly, it felt a little bit overwhelming to make...
Social media is not just difficult to avoid, it’s omnipresent. Even people that have quit smartphones watch the occasional YouTube video. Or use LinkedIn for work. And where there’s social media, there are influencers. Love them or hate them, it’s quite obvious...
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