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With 10 million signups in the first 7 hours after launch, Instagram’s text-based app Threads reached 100 million users in just 5 days, and is now approaching the 190 million users mark. Launched in July 2023, Threads has rapidly become the most popular alternative to...
With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...
With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...
Lacking inspiration or juggling multiple social accounts? Tired of staring at a blank screen, wondering what to post on Instagram? Been there. In this article, I'll provide you with a month's worth of valuable Instagram post ideas that will keep your followers engaged...
Since social media platforms first appeared, businesses have been trying to figure out how to make money on them. Profitability started with advertising and continued to snowball until an entirely new profession emerged from within cyberspace: influencer marketing....
Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...
With over 445 million monthly active users, Pinterest offers incredible opportunities for many businesses looking to sell products online. Were you aware that Pinterest strongly influences users' purchasing decisions, with users seven times more likely to say it's the...
Constantly switching contexts. Jumping from one app to another, adjusting to a new interface, finding your way through different metrics. I'm sure I don't have to sell you on the concept of brain fatigue and loss of productivity due to all this. It's all very familiar...
There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...
Social media is a lot of work: you have to create, schedule, approve, and distribute content, not to mention analyze its performance afterward. You can do it all manually, but once you have more than one or two accounts, you're in for many headaches. Social media...
Content workflow software comes hand-in-hand with smart content production scaling. On the other hand, creating more content puts your content processes to the test: can you deliver on time without compromising on quality? Whether you're an in-house content-focused...
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across all the social media accounts you manage. Once you use this information to...
Create
Schedule
Plan
Analyze
Collaborate
Engage
Approve
