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Content management tools are lifesavers when you're a marketer. These tools go beyond just a social media calendar or a task tracker. They help you organize and streamline all your content processes, from planning and creating to reporting to your clients. We all know...
Choosing content marketing software for your team is no apple pie. I’ve been there. The market offers so many options, yet all you want as a content manager is smoother collaboration, faster marketing workflows and seamless social media scheduling.
To navigate this sea of software successfully, you simply need a starting point. And in this article, I offer exactly that.
I’ll guide you through the key benefits and core features to look for and offer the eight best content marketing platforms to power up every aspect of your content team’s work. Read on!
Contents
Content marketing software is a category of digital tools designed to streamline and optimize the process of content creation, distribution, and analysis. These software solutions help you plan, create, and implement content strategies, leading to improved engagement, visibility, and conversions across online platforms.
As always with such tools, consider your team’s core issues, objectives, and the type of tasks your team usually encounters. However, here are five must-have features to look for in content marketing platforms:
Content marketing has many processes involved, from ideation to gathering final analytics. Check out eight top content marketing tools that can help you optimize every aspect of your content marketing strategy.
I’ve tried multiple content marketing tools, and Planable remains my personal champion in social media marketing and seamless collaboration.
Content marketing collaboration in Planable
Planable does more than just social media: marketers can tackle any written content here, from posts to briefs, emails, and blogs. It’s a very versatile content marketing platform with a user-friendly interface that doesn’t raise questions.
Content marketing calendar in Planable
Among the top features Planable offers to content marketers are:
Planable allows direct scheduling to all major social media platforms. The only thing missing are integrations with CMS platforms for website publishing as well.
50 free posts with unlimited time and access first, payment second. Planable fits your marketing team like a glove with very flexible billing based on features and the number of workspaces and users. Tweak any metric you like — anytime. Try it out.
Asana is a general project management tool that can be a content marketing platform. It works best for cross-functional teams, as it helps build dependencies between tasks and present them all on a timeline to avoid bottlenecks. Useful for massive content campaigns with many people involved.
Here’s what makes Asana stand out from other content marketing platforms:
Asana doesn’t have many specific content marketing features and can be a little confusing. However, it is a handy platform that can help content marketers streamline their processes.
Asana’s free version suits teams of up to 15 people. If you have a bigger team, you can choose from two paid plans starting at $10.99/month per user.
Google Drive needs no introduction. A cloud-based Google Drive is a storage space for all your Google Docs, slides, pictures, video content, and whatnot. As for me, this is the most convenient way to store and organize content — provided that you devised a system beforehand and documented it well.
Two signature features of Google Drive are:
However, Google Drive is not a multi-purpose content management tool — it helps you organize and store content but nothing else.
Google Drive is free unless you want to go for a whole Google Workspace pack — then it begins at $6/month per user.
If you’re a coder at heart and have a very clear idea of what you’d like to have in your content marketing platform, consider Airtable. It’s a low-code platform that allows you to create your own app around your spreadsheets and database using templates and plugins.
Among content marketing features you can include in your Airtable app are:
Airtable’s pro can easily become a con: getting your app up and running is not a matter of a few clicks. Despite its robust functionality, Airtable is definitely not an out-of-the-box solution.
You can use Airtable for free or choose out of three paid plans starting at $10/month.
Hubspot is a whole ecosystem. It has solutions for any marketing request: from lead nurturing and tracking marketing campaigns to website building and blogging. You can even use it for Sales, as all products run on top of Hubspot’s CRM.
Some cool features:
Hubspot is definitely a multitool, but this also makes it confusing. It’s a solution for advanced marketing teams with big stakes and extensive requirements.
Hubspot offers a free plan and several paid plans starting at $20/month. Pricing is also a bit confusing with multiple products in the mix.
Buffer is a social media content planning tool that helps teams plan and execute their social strategy. Buffer concentrates on organic audience growth, providing insights into user behavior. It also offers basic collaboration tools and auto-posting to all major social media platforms.
A couple of key features of Buffer:
Buffer ticks most boxes for a social media content planning tool, but I didn’t enjoy using it. The analytics felt slightly shallow, and I didn’t dig the interface.
But that’s a matter of taste. What remains is that Buffer is a good and affordable option for streamlining social media efforts. If you’ve already tried this solution and are looking for other options, check these Buffer alternatives.
Buffer bills based on the number of channels and features. The cheapest plan costs $6/month per channel. There’s also a free plan for up to 3 channels with essential planning and publishing.
Surfer SEO is definitely among the best content marketing tools for SEO-driven content creation. It does keyword research, helps drive organic traffic, provides tips on improving the ranking, and makes sure your content pleases search engines.
Among the top content marketing features are:
Although Surfer SEO doesn’t offer features besides SEO-related ones, it is of great help for content strategy. The tool helps you automate keyword research and create briefs to hit your target audience — and you can always reuse your measured-out blog topics on social media.
Some extensions, like Keyword Surfer and AI outline generator, are free. For extended functionality, you can choose three paid plans starting at $69/month.
Trello is an excellent choice for a small team of content marketers with status-based content marketing workflows. It’s a Kanban board that helps you track the progress of tasks like writing a blog post, creating landing pages, or other content marketing campaigns with definitive statuses.
Here are Trello’s features that help your marketing team create content:
Trello is not a content-specific tool, so it doesn’t offer automatic publishing or a content calendar per se. However, it works great for content writing and creative project management.
Trello has a free version that is fully capable. If you want to add automation and some extras, you have three paid plans starting at $5/month.
Explore some StoryChief alternatives for additional content marketing tools that can enhance your content creation and publishing efforts.
I’m a fan of systemizing. Content management systems turn a creative mess into an efficient step-by-step routine that helps you get a hold of all your assets, manage creative teams, and build successful content solutions for your company.
So what are the real tangible benefits of content software?
With a content management tool, the team can see what’s happening at each marketing campaign management stage. It helps you plan and execute it step-by-step and keep everyone aware. Bonus transparency points for assets’ version history.
Content marketing campaign in Planable
Content teams value collaboration a lot, as it allows them to align every piece of content with brand objectives and ensure it works to benefit the business. Content marketing tools help provide real-time feedback and stay in touch for hot fixes and timely changes.
Content marketing tools force you to create intentional workflows if you didn’t already have them. They also help you optimize and automate your content development pipeline. For instance, instead of pinging your colleagues in DMs, you can visualize the stages a piece of content goes through — say, research, draft, review, approval, — assign a responsible teammate to each stage and get automatic notifications when a task moves on. Content creation becomes a system rather than chaos.
The best tools for content marketing offer approval features. If you’re ok approving your assets over email or Slack, you probably haven’t tried built-in approval workflows with automated notifications. Much faster and less messy.
Multi-level content marketing approvals in Planable
Planable — fast, easy, and 100% haste-free content marketing strategy execution guaranteed. Schedule and automatically publish posts to all major social media platforms.
Planable helps you manage the full content marketing cycle: from creating marketing assets to approving and distributing them.
Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.
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