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With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
Today, everyone is celebrating the International Workers' Day. Definitely not me, obviously. Traditionally, I scatter all over the web to find out what was the best news of the previous month and recap all the most important event in digital marketing, social media,...
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...
The month of love has just come to an end dear marketers. So it’s time to take a deep breath and relax. Yes, February was filled with love, hearts, kisses, red emojis, roses, proposals. But any busy and significant month for people is by default also a busy and...
Round up the kids, gather the families, and get onto your laptops ladies and gentlemen because it’s time for our monthly wrap-up! Each month we like to start by looking back and summing up what the past month had in store for us, marketers. As it always happens in...
Super Bowl - the only time our industry is genuinely interested in American football. Super Bowl’s commercials are awaited all year-round, and this puts a lot of pressure on brands & agencies. But so far, so good - this year came with a lot of smart jokes,...
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