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Instagram has over 1.44 billion users, making it the second-largest social media network worldwide. What's even more impressive is that Meta's younger sibling continues to capture the likes of Millenials and Gen Z. These two generations account for 71.7% of...
Do you feel like you're stuck on the hamster wheel of content creation? You're not alone. That's why robust marketing planning software tools are essential when executing a content marketing strategy. You need to track tasks, handle team collaboration, manage multiple...
Do you feel like you're stuck on the hamster wheel of content creation? You're not alone. That's why robust marketing planning software tools are essential when executing a content marketing strategy. You need to track tasks, handle team collaboration, manage multiple...
Over the past several years, marketing has become more competitive than ever. As a result, marketing teams have been stepping up their efforts. Making sure that your team gets along with each other is vital to the success of any business. Unity among employees is...
Brands are doing everything to capture and retain customers. They are choosing powerful and effective customer acquisition channels based on their audience preferences. However, the real problem begins when you sit down to develop a digital advertising copy that will...
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
Have you ever felt that your social media presence is inauthentic and untrue? You’re not alone. Countless businesses around the world struggle to put forth a more honest and authentic face to their social presence. This can often be attributed to a disconnect between...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than  As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
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