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Fact: content development is the backbone of any successful content-oriented marketing strategy. Another fact: it does look intimidating at first, especially for a new business under a lot of content pressure from all around the market. A carefully crafted content...
Nowadays, there’s a strategy for anything. It almost feels like professionals don't move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens...
![Top 5 Marketing Concepts with Examples [2025]](https://planable.io/wp-content/uploads/2022/01/top-marketing-concepts.png)
Nowadays, there’s a strategy for anything. It almost feels like professionals don't move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens...
Super Bowl - the only time our industry is genuinely interested in American football. Super Bowl’s commercials are awaited all year-round, and this puts a lot of pressure on brands & agencies. But so far, so good - this year came with a lot of smart jokes,...
Yearly wrap-ups strike curiosity in people. In marketers? Fascination. Us marketers have an almost obsession to see stats about the last year because it helps us understand people, society, trends, and directions. Understanding all that means we can be successful...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than  As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
No one has an eternal monopoly on attention. The media landscape has changed with the mediums of communication to the point where grabbing the attention of a single user or the masses has become an art in itself. People today watch TV, listen to the radio and read...
Facebook page roles is something that any page owner has confronted with at some point. Even more, businesses that work with freelancer have to make decisions about who to assign what role all the time. Even though we’re quite used to the idea of giving granular...
One of the fastest growing industries in the world now is eCommerce. Just to paint you a picture, e-commerce is reaching up to $2.304 trillion in sales last year, with a 24,8% YoY Growth, eMarketer says.  Specifically, direct to consumer eCommerce brands are alone...
![[Infographic] Six Powerful Strategies To Market Your App on Social Media](https://planable.io/wp-content/uploads/2018/06/ipad-and-mountains-small-1.png)
When you finally launch your app on the app stores you might breathe a sigh of relief that all the hard work is done. Unfortunately, that’s not entirely true. This is now the time when you need to create a demand for your app. The app industry is growing day by day so...
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