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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Tracking Facebook Ads performance with native Meta Business Suite is often enough to get the job done. But the platform is far from intuitive, and finding the metrics you actually want to see sometimes gets quite frustrating. In short, you'd be better off with...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it's easy to lose the algorithm's...
Are mistakes sneaking into your marketing materials? Is your document review in need of a refresh? Having a solid document approval process is key to catching errors and making sure everything is spot-on. It helps your team carefully review content, design, and...
As someone interested in making the most of your social video marketing efforts, you might be struggling to choose between Instagram Reels and TikTok. Which channel is right for you? TikToks go viral easily. So do Instagram Reels. TikToks help to build trust and...
With one billion active monthly Instagram users and 83% of these using it to discover new products/services, selling on Instagram is a no-brainer for small business owners wanting to boost sales from their Instagram marketing strategy. Instagram users who love to...
Constantly switching contexts. Jumping from one app to another, adjusting to a new interface, finding your way through different metrics. I'm sure I don't have to sell you on the concept of brain fatigue and loss of productivity due to all this. It's all very familiar...
When my brother and I started our video and social media marketing agency back in 2015, our content honestly looked and sounded like it was recorded on a potato. It was such bad quality. The content was also very selfishly focused around us and the messages we wanted...
There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...
Most social media managers use the data gathered by social media analytics tools to report on performance. But this is just the first step. Reports are only worthwhile if you understand why the results are important and what they’re telling you. That’s where social...
Social media agencies can deliver spectacular results. But so often I’ve heard about situations where expectations were not aligned, scope wasn’t clear, and the client walked away with a sour taste from the experience. Over the last 10 years, I’ve run a social media...
B2B marketing tools can truly save marketers' lives, including yours, especially since there's just no way you can do the amount of work you do manually. The right marketing workflow software helps you manage campaigns more efficiently, boost your lead generation and...
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