Create
Schedule
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Approve
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Successful marketing campaign management: your hands-on guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
Successful marketing campaign management: your hands-on guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
10 million. Going on 100!
Hey, dear marketing folks! I couldn't be more thrilled to announce an important milestone that has us dancing on cloud nine. Together, you've created a whopping 10 million pieces of content in Planable! via GIPHY We want to give a shoutout to you — our awesome users...
7 Ways Social Media Managers can Prevent Burnout
147 minutes per day. That’s the average daily social media usage of internet users worldwide. It might not look like a lot, but that’s over one month of non-stop social media usage per year. That number is significantly higher for social media managers, which...
Positive Impact Marketing: 3 Ways to Use Social Media for Good
We've all heard the saying, "There's power in numbers." And when it comes to social media, that statement is true. I love social media as a tool to amplify your message and connect with people. We talk a lot about social in our certification and courses, as it's truly...
20 Dumb Tweets and Twitter Fails to Make Your Day
After so much educational and helpful content, we thought we all deserve some laughs. So in an effort to make your day, we rolled up our sleeves and searched the internet for dumb tweets that have us scratching our heads wondering: “How? How in the world did that make...
The Case for (and Against) AI in Content Marketing
It seems like you can't go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I've been following the debate closely. So thought I'd share my own thoughts on the actual benefits and drawbacks...
How Organic Social Media is More Important Now Than Ever Before
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
Migrating from ContentCal to Planable
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
My Holo Love and the Future of AI in Digital Marketing
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He doesn’t have Instagram, or Facebook, or Snapchat, and he hates TikTok. He consumes all his media on YouTube. The car he...
50+ Social Media Trends in 2022 You Need to Know
2022 was an exciting year for social media. If I were to summarize it instinctively, I'd say I remember Instagram updates galore, TikTok's rise to fame, and Elon Musk. No need for any extra words to understand that. As reliable as my selective memory is, I felt...
