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Choosing the right Instagram tools for a successful brand toolkit is vital to flawless and smooth Instagram management — especially in times of never-ending content creation. Instagram marketing tools help teams streamline marketing efforts, making it easier to...
Choosing the right Instagram tools for a successful brand toolkit is vital to flawless and smooth Instagram management — especially in times of never-ending content creation. Instagram marketing tools help teams streamline marketing efforts, making it easier to...
It seems like you can't go to marketing Twitter without stumbling into AI discourse. As the founder and CEO of Planable, the content collaboration tool, I've been following the debate closely. So thought I'd share my own thoughts on the actual benefits and drawbacks...
What is organic social media, you ask? Why do you need it, and what can it do for you and your brand? In this article, I’ll explain the difference between organic and paid marketing (Spoiler Alert: it’s money and targeting) and you’ll learn ways to get started...
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was acquired by Adobe, and the tool became the Content Scheduler in Adobe Express. ContentCal’s existing customers now have until...
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice - you'll see the power of smarketing. On one side,...
“Personalized Video Content Can Be The Marketing Breakthrough Brands Need” Above all, that’s the title of a Forbes report from earlier this year. And it isn’t surprising at all. Videos now top the list of all Marketing content, be it internal comms, ABM, or e-commerce...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He doesn’t have Instagram, or Facebook, or Snapchat, and he hates TikTok. He consumes all his media on YouTube. The car he...
Today, the number of social media integrations supported by Planable goes from seven to eight. We’re beyond excited to announce that you can now plan, collaborate on, approve, and schedule Pinterest posts with a few clicks in Planable. The same intuitive collaboration...
Personalization rarely comes up in the context of social media. We personalize emails, website experience, banners, and even product experience in some cases. But we’re reserved when it comes to social media. Maybe that’s because we’re not sure if it’s even possible....
