If you're a fan of creative chaos, this article's not for you. But if, like me, you've had it with missed deadlines, and disorganized workflows, then keep on reading. First, a quick intro: Miruna here, CMO @ Planable. And a marketer who's launched many campaigns...
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15 Best Campaign Management Software: our CMO’s Stack of Marketing Tools
If you're a fan of creative chaos, this article's not for you. But if, like me, you've had it with missed deadlines, and disorganized workflows, then keep on reading. First, a quick intro: Miruna here, CMO @ Planable. And a marketer who's launched many campaigns...
The Future of AI Content Personalization in Social Media Marketing
Both businesses and marketers are constantly striving towards a shared goal: connecting with their audience in a meaningful way. They aim to deliver the perfect message at just the right moment. But here’s the twist: with so much content out there, truly standing out...
How to Build the Perfect Social Media Team – from Roles to Goals & Tools
There is no secret that social media is a team effort. The days of single social media publishers and copy-pasting other available content are long gone. It’s no longer a space to fill, it’s a place to grow from. And as we all know, it’s a place that requires a lot of...
Social Media Competitor Analysis Guide
Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! Whether your competitor is a huge corporation or a small company, you need to...
How to Create Engaging Videos For Social Media like a Pro
Video has been a key trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy: videos are much more likely to get great engagement compared to posts with photos alone. In the past,...
Building a Brand Guide: Choosing Fonts and Colors
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that's how! A strong brand identity helps your customers recognize you immediately, with even the barest of information. In...
How to Make Reels on Instagram: a Guide for Beginners
Ready to jump into the world of Instagram videos and learn how to make Reels? You’ve heard all about Instagram Reels, you’ve watched hundreds, but you're not sure where to start with creating them. Or even why you need Reels in your Instagram content strategy. We've...
18 Must-Have Social Media Tools for Busy Marketers in 2024
The first quarter of the year is already up. Some of you believe your social media strategy is set. Some may say it’s a “work in progress.” While some are still wondering where to start. However, this piece is for you, no matter which category you fall in. You know...
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How to Unlock the Power of ChatGPT for Social Media Marketing
Social media marketing is a crucial part of every brand's digital strategy, but it can be challenging to consistently create fresh and unique content that your audience responds to. But with ChatGPT, marketers can breathe a sigh of relief. This new conversational...
How to Conduct a Social Media Audit in 7 Easy Steps
With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...